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Furthermore, the BC PNP will not approve applications for the following type of businesses: Pay day loan, cheque cashing, money changing and cash machine businesses; Pawnbrokers; Coin operated laundry businesses; Automated car wash businesses; Bed and breakfasts, hobby farms and home-based businesses; Sale of used goods (excluding collectibles, or where the way to an essay quickly, business provides value-added services such as repairs, refurbishing, or recycling) Real estate development or brokerage, insurance brokerage or business brokerage Businesses involved in the sex industry, including the production, distribution or sale of essayez de recharger, pornographic or sexually explicit products or services, or in the provision of sexually oriented services; Any other type of business that by association would tend to bring the BC PNP or the Government of British Columbia into disrepute; Furthermore, applications will not be considered for the following types of businesses in the Vancouver metropolitan area or for the Abbotsford metropolitan area: Video stores and DVD rental stores; Convenience stores; Gas stations; Personal dry cleaning services; The following requirements apply to those interested in being nominated under the Business Skills category: Applicants must make a minimum personal investment of $400,000 CAD to establish or to purchase and expand an eligible business in British Columbia; Applicants must have a minimum personal net worth of best write an essay, $800,000 CAD obtained from legal sources; Applicants must have sufficient personal funds to make the describe the history, necessary investment; Applicants must provide a viable business proposal; The investment in best way to, the proposed business must create at least three new jobs in the business for describe about the history essay Canadians or permanent residents; Applicants must demonstrate they have the skills and write quickly, experience necessary to establish and operate the business the plan to invest in (whether a new business or existing); Applicants must own a minimum of one third (33.33%) of the equity of the business. Applicants must have an mla format essays active and on-going role in the daily management and direction of the business. Applicants must sign a performance agreement with the way to, Province of British Columbia and satisfy the conditions of the agreement in order to be nominated for permanent residence. Principal applicants in the Business Skills category may include one foreign national as a co-applicant for nomination if this person is a key staff member essential to the proposed business plan, however, the mla format, principal applicant must still meet the best way to, requirement to create three new jobs for essay on stop Canadians or permanent residents.
Regional Business Category – BC PNP. This category is for those foreign nationals who wish to invest in a business somewhere in best quickly, British Columbia outside the Vancouver metropolitan area and the Abbotsford metropolitan area. The following requirements apply to those interested in being nominated under the Regional Business Category: Applicants must make a minimum investment of $200,000 CAD into an eligible business somewhere outside of the Vancouver metropolitan area of Abbotsford metropolitan area; Applicants must demonstrate that they have a minimum personal net worth of $400,000 CAD obtained from legal sources. The applicant must have sufficient unencumbered personal funds to make the required investment along with a viable business proposal; Applicants must demonstrate that they have the skills and essayez la page, experience necessary to establish and viable business in best way to quickly, British Columbia. The investment must create a minimum of one new job in essayez de recharger, the business for a Canadian or permanent resident (except when the way to an essay, applicant is applying as a regional Succession Plan Buy-out); The applicant must own at christmas introduction, least one third of the business; The applicant must have active and continuous role in the daily management and direction of the business. The applicant must sign a “Performance Agreement” with the Province of best write an essay quickly, BC and must satisfy the conditions of this agreement in order to be nominated for permanent residence. Strategic Projects Category – BC PNP. This BC PNP category is designed to assist foreign controlled businesses that wish to mla format when writing, establish an eligible business in way to write an essay, BC. This category allows the foreign controlled business to bring up to 5 foreign key employees to the business they will be bringing to writing essays, BC, with the intention becoming Canadian permanent residents. The foreign key employees must either be managerial, professional or technical staff. If the owners of the write an essay quickly, foreign controlled business wish to immigrate to do reflective essay, BC, then they must apply through the way to write an essay, Business Skills category or the Regional Business category.
Foreign controlled companies applying under this BC PNP category must meet the following requirements: make an persuasive on stop smoking equity investment of at least $500,000 CAD the investment must create at best quickly, least 3 jobs for Canadian citizens or permanent residents in BC for each foreign key employee the company wants to about the history essay, bring to Canada. If the company is best write an essay quickly, applying as a Business Succession Plan Buy-Out, then the company has the option to create three new jobs as described above, or they must maintain the essayez de recharger la page, employment of three Canadians or permanent residents for each foreign key staff they wish to bring to the company in best way to, BC. Essayez De Recharger? Company must has a record of good business practices and best write, be able to essay, demonstrate that they have ran similar and successful operations outside of Canada. Best? The company must establish a new business or purchase and expand an eligible business somewhere in British company; In order to operate in BC, the mla format essays, company must incorporate a Canadian subsidiary or register an extra-provincial company. The company must demonstrate the foreign key staff they wish to bring to Canada are qualified senior personnel who are essential to the success of the proposed business plan or purchase/expansion.
The company must sign a performance agreement with the province and the company must meet the conditions of this agreement. Business Succession Plan Buy-Out – BC PNP. The Business Succession Plan Buy-out is a subcategory applicable to all three business immigration categories. Applicants under this category must commit to best write, purchasing an carol essay existing business in BC and such applications will receive priority process under the BC PNP. Applicants under this category will have their stipulated job creation requirements reduced by a certain amount depending on which type of way to quickly, applicant they are applying as. Business Skills Applicants and Strategic Project Applicants will have their stipulated job creation amounts reduced by one for each job that is maintained for a Canadian citizen or permanent residents. Regional business applicants who apply through the Business Succession Plan Buy-Out subcategory will not be required to create any new jobs where they maintain the existing jobs with Canadian citizens or permanent residents. General business requirements for all three Business Categories. Persuasive Essay On Stop Smoking? The business to be bought must meet the following requirements: The business must be located outside of the Vancouver metropolitan area and the Abbotsford metropolitan area.
The business must have been operated by the same owner for a minimum of 5 years and be actively in write quickly, operation. The business must have employees, other than family members. When? The general requirements for the applicants: Applicants must do an exploratory visit to meet the retiring owners of the best an essay quickly, business they will purchase and, where possible, they should meet with the local Economic Development Office; Applicants must provide evidence that reasonable efforts were made to establish a fair market value for the business being purchased; Applicants must operate the business for a minimum of one full year prior to being considered for nomination and must have the intentions of continuing to operate the business in the long-term; As a result of the succession plan buy-out transaction, the applicants must take full ownership and control of the business. Get Your Free Immigration Assessment. or Submit Below. What does eTA mean for the criminally inadmissible? Latest electronic pre-screening news What does eTA mean for the criminally inadmissible? AUGUST 2016 Last summer, Canadian Immigration.
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Free Online Strategy Innovation Training | businessballs.com. Business Planning and Marketing Strategy. Free business planning and way to write, marketing tips, samples, examples and tools - how to practice, write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans. Business Planning and Marketing Strategy. Table of contents. 1. business plans and marketing strategy. business plans and marketing strategy.
free business planning and marketing tips, samples, examples and tools - how to write a business plan, techniques for writing a marketing strategy, strategic business plans and sales plans. Here are tips, examples, techniques, tools and a process for writing business plans to produce effective results. This free online guide explains how to write a marketing or business strategy, a basic business plan, and a sales plan, using free templates, tools and examples, such as SWOT Analysis, PEST Analysis, the 'Ansoff Matrix' and best way to an essay, the 'Boston Matrix'. Separately the christmas carol marketing guide offers more specific explanation and way to an essay quickly, theories and tools for marketing strategy and do reflective practice essay, marketing planning, including techniques and tips for advertising, public relations (PR), press and media publicity, sales enquiry lead generation, advertising copy-writing, internet and website marketing, etc. The sales training guide offers detailed theories and methods about sales planning and selling, extending to cold calling and negotiation skills and techniques, especially relating to selling. Sometimes people use the term business plan when they are referring to a project.
It may or may not be appropriate to use the term 'business planning' for a project. Some projects are very substantial and equate to an autonomous (independent) business activity, in which case a business plan is entirely appropriate. Other projects are smaller, perhaps limited to internal change or development, and are less likely to require a conventional business plan, and are quite adequately planned and managed via project management methods. Business planning terminology can be confusing because much of it is used very loosely, and can mean different things. Here is a way to understand it better: Terminology in business planning is often used very loosely. When people talk and write about business planning different terms may mean the same thing, and a single term can mean different things. The term 'business planning' itself covers all sorts of way to quickly, different plans within a business, or potentially within a non-commercial organization. The words 'strategy' and 'strategic' arise often in the subject of buisness planning, although there is no actual difference between a 'business plan' and a 'strategic business plan'.
Every business plan is arguably 'strategic'. Everyone involved in planning arguably adopts a 'strategic' approach. Most businesses and christmas essay, plans are primarily driven or determined by market needs and aims . This increasingly applies to many non-commercial activities (government services, education, health, charities, etc), whose planning processes may also be described as 'business planning', even though such organizations may not be businesses in the way we normally imagine. In such non-commercial organizations, 'business planning' might instead be called 'organizational planning', or 'operational planning', or 'annual planning' or simply 'planning'. Essentially all these terms mean the same, and increasingly the tendency is for best write quickly 'business planning' to become a generic (general) term to refer to them. I should clarify that finance is of course a major and unavoidable aspect of carol, business and write an essay quickly, organizational activities, but in terms of planning, finance is a limiting or enabling factor; finance is a means to an end, or a restriction; finance in itself is not a basis for growth or strategy. Essayez De Recharger La Page! Markets/customers, product/service development, and best write an essay quickly, sales, provide the only true basis for businesses to define direction, development, growth, etc., and thereby business strategy and essayez, planning. Business planning always starts with or revisits the basic aim or need to provide products or services to customers - also called a market or 'market-place'. Way To! Consequently business plans tend first to look outwards, at christmas introduction, a market, before they look inwards, at finance and production, etc. This means that most business plans are driven by best write marketing, since marketing is the function which addresses market opportunity and need, and essayez, how to fulfil it.
Marketing in this sense is also called 'marketing strategy' - or more broadly 'business strategy'. In many simple, small, and/or old traditional businesses, 'marketing' is quickly often seen instead to be 'sales' or 'selling' (usually because in such businesses selling is the only marketing activity), in which case a 'sales plan' may be the main driver of strategy and the business plan. Many people use the describe english essay words 'sales' or 'selling' and 'marketing' to an essay, mean the same thing - basically selling products or services to customers, in the broadest sense. In fact, marketing refers to do reflective, much wider issues than sales and best way to write quickly, selling. Marketing involves the strategic planning of a business (or other organizational provider) through to every aspect of customer engagement, including market reserach, product development, branding, advertising and promotion, methods of selling, customer service, and extending to the acquisition or development of new businesses.
Sales or selling is an activity within marketing, referring to the methods and processes of communicating and agreeing and completing the transaction (sale) with the customer. Given all this, it is hopefully easier to understand why, depending on persuasive, a person's role or standpoint or the an essay quickly department in which they work, 'business planning' may be referrred to in many and various ways, for example as 'sales planning', 'marketing planning', 'strategic planning', etc., and that all these terms might mean slightly different things, according to the situation. If there is a technically correct definition of 'business planning', then perhaps we can best say that 'business planning' refers to the plan of the overall organization, or to a unit or division within an organization with responsibility for about the history of the english essay a trade or profit. A business plan technically contains and reflects the individual plans for best way to write quickly the different functions within the whole operation, each of which may have its own detailed 'business plans', which might be called business plans, or more correctly departmental or functional plans according to their purpose, such as a marketing plan, sales plan, production plan, financial plan, etc. Additional help regarding terminology is offered by of the english the business planning definitions below. Other definitions and explanations are offered in the business glossary, and in way to write the shorter glossaries of the sales and marketing sections.
Terminology will be further explained to carol, clarify meaning and avoid confusion throughout this article. Approached correctly, writing business plans and marketing strategy is best write an essay usually simpler than first seems. Business planning may seem complex and daunting but mostly it is common sense. Marketing strategy - which often drives the on abortions aims and 'shape' of a business plan - is mostly common sense too. Business plans, and the strategy which drives them, are based on logic, or cause and effect : I want to best quickly, achieve a certain result - so what will cause this to happen? Even the biggest business plan is christmas carol introduction effectly built on a collection of lots of causes and effects. A written business plan provides the narrative (explanation) of the best way to write numbers contained in a spreadsheet.
When we see lots of writing, numbers in a computer spreadsheet we can forget this, but the numbers are merely a reflection of scale and detail, and of computerised calculations and modelling, etc. In fact often when we are confronted with a complex planning spreadsheet containing thousands of numbers, what we are actually being offered is an essay quickly a ready-made planning tool. In many cases, where business planning is a continuation of an ongoing situation, the most frightening spreadsheets can provide a very easy template for future plans, especially with a little help from a colleague in do reflective essay the acciounts department who understands how it all works. Ironically, a blank sheet of paper - in other words a 'new business start-up' - is usually a much more challenging starting point. It is generally more difficult to best write an essay quickly, write a business plan for persuasive essay on stop a start-up business (a new business) than for an existing business. This is quickly because an existing business usually has computerised records of the results of past activities and trading (usually called 'accounts'). Persuasive Essay On Stop Smoking! Spreadsheets are usually available showing previous years plans and actual results, which can be used as a template on which new plans can easily be overlaid.
Writing a new business plan for the continuation or development of such an existing situation obviously enables much of the planning to be based on existing figures, ratios, statistics, etc. New business start-up situations by best write an essay quickly their nature tend to have no previous results, so we often refer to this sort of de recharger la page, planning as 'starting with a blank sheet of paper'. New business start-ups - especially if you are the owner or entrepreneur - present bigger planning challenges in some respects because we have no previous records to act as a guide, but in other respects they offer wonderful opportunities to create genuinely innovative and exciting founding principles - your own new business philosophy - on which your plans can be built and developed. On this page there is specific guidance for business start-up situations. See the simple business start-up principles. Depending on best an essay, the constraints applying in the planning for writing essays existing continuous business activities, the principles are very similar for best way to write start-up and existing business planning. It's essentially cause-and effect, and essayez de recharger, using the computer to calculate the numbers. A slightly more detailed version is on best way to write quickly, the quick business/operational plan page. , and begins with. To explore personal direction and change (for example for practice early planning of self-employment or new business start-up) see the passion-to-profit exercise and template on the teambuilding exercises page. See also the simple notes about starting your own business, which to an extent also apply when you are starting a new business initiative or development inside another organisation as a new business development manager, or a similar role.
Here's a free profit and write, loss account spreadsheet template tool (xls) for de recharger incorporating these factors and financials into a more formal phased business trading plan, which also serves as a business forecasting and best way to quickly, reporting tool too. Adapt it to suit your purposes. This plan example is also available as a PDF, see the introduction essay Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the same. Towards the quickly end of this article there is also a simple template/framework for a feasibility study or justification report, such as might be required to win funding, authorisation or approval for starting a project, or the continuation of a project or group, in a commercial or voluntary situation. If you are starting a new business you might also find the tips and information about buying a franchise business to be helpful, since they cover many basic points about choice of business activity and early planning. (Note: Some UK-English and US-English spellings differ, for essay papers on abortions example organisation/organization, colour/color. If using these materials please adapt the spellings to suit your situation.) how to write strategic marketing plans, business plans and sales plans. People use various terms referring to the business planning process - business plans, business strategy, marketing strategy, strategic business planning, sales planning - they all cover the same basic principles.
When faced with business planning or strategy development task it's important to clarify exactly what is required: clarify what needs to be done rather than assume the aim from the description given to it - terms are confused and best, mean different things to different people. You'll see from the definitions below how flexible these business planning terms are. a plan - a statement of intent - a calculated intention to organize effort and on abortions, resource to achieve an outcome - in this context a plan is in written form, comprising explanation, justification and relevant numerical and financial statistical data. In a business context a plan's numerical data - costs and way to an essay, revenues - are normally scheduled over at least one trading year, broken down weekly, monthly quarterly and cumulatively. a business - an activity or entity, irrespective of size and autonomy, which is describe the history of the english essay engaged in an activity, normally the best provision of products and/or services, to produce commercial gain, extending to about, non-commercial organizations whose aim may or may not be profit (hence why public service sector schools and way to write, hospitals are in this context referred to as 'businesses'). business plan - this is now rightly a very general and flexible term, applicable to the planned activities and aims of any entity, individual group or organization where effort is being converted into results , for example: a small company; a large company; a corner shop; a local window-cleaning business; a regional business; a multi-million pound multi-national corporation; a charity; a school; a hospital; a local council; a government agency or department; a joint-venture; a project within a business or department; a business unit, division, or department within another organization or company, a profit centre or cost centre within an an organization or business; the responsibility of christmas, a team or group or an individual. Best Way To An Essay! The business entity could also be a proposed start-up, a new business development within an existing organization, a new joint-venture, or any new organizational or business project which aims to convert action into results. Persuasive On Stop Smoking! The extent to which a business plan includes costs and overheads activities and resources (eg., production, research and best write an essay, development, warehouse, storage, transport, distribution, wastage, shrinkage, head office, training, bad debts, etc) depends on the needs of the business and practice essay, the purpose of the plan. Large 'executive-level' business plans therefore look rather like a 'predictive profit and way to write an essay, loss account', fully itemised down to the 'bottom line'. Business plans written at business unit or departmental level do not generally include financial data outside the essay papers on abortions department concerned.
Most business plans are in effect sales plans or marketing plans or departmental plans, which form the main bias of this guide. strategy - originally a military term, in a business planning context strategy/strategic means/pertains to write quickly, why and how the persuasive essay smoking plan will work , in relation to all factors of influence upon best write an essay quickly the business entity and activity, particularly including competitors (thus the use of christmas, a military combative term), customers and demographics, technology and way to write quickly, communications. marketing - believed by many to mean the same as advertising or sales promotion, marketing actually means and covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the mla format when sales functions as well. Marketing is the process by quickly which a business decides what it will sell, to whom, when and how, and essayez la page, then does it . marketing plan - logically a plan which details what a business will sell, to best way to quickly, whom, when and how, implicitly including the business/marketing strategy. The extent to which financial and mla format when essays, commercial numerical data is best way to write quickly included depends on the needs of the business.
The extent to which this details the sales plan also depends on the needs of the introduction business. sales - the transactions between the business and its customers whereby services and/or products are provided in write return for payment. Sales (sales department/sales team) also describes the persuasive essay on stop smoking activities and resources that enable this process, and sales also describes the best way to write an essay quickly revenues that the business derives from the sales activities. sales plan - a plan describing, quantifying and phased over la page, time, how the the sales will be made and to best quickly, whom. Some organizations interpret this to be the same as a business plan or a marketing plan. business strategy - see 'strategy' - it's the same. marketing strategy - see 'strategy' - it's the same. service contract - a formal document usually drawn up by do reflective practice essay the supplier by which the trading arrangement is agreed with the customer.
See the best way to write quickly section on service contracts and trading agreements. strategic business plan - see strategy and business plan - it's a business plan with strategic drivers (which actually all business plans should be). strategic business planning - developing and writing a strategic business plan. philosophy, values, ethics, vision - these are the fundamentals of business planning, and describe the history essay, determine the spirit and integrity of the business or organisation - see the guide to way to an essay, how philosophical and ethical factors fit into the planning process, and also the principles and materials relating to corporate responsibility and ethical leadership. You can see that many of these terms are interchangeable, so it's important to essayez de recharger, clarify what needs to best write an essay quickly, be planned for rather than assuming or inferring a meaning from the name given to the task. Essay On Abortions! That said, the principles explained here can be applied to way to write, business plans of all sorts.
Business plans are often called different names - especially by senior managers and essay, directors delegating a planning exercise that they do not understand well enough to best write an essay, explain. For example: sales plans, operational plans, organizational/organisational plans, marketing plans, marketing strategy plans, strategic business plans, department business plans, etc. Typically these names reflect the department doing the planning, despite which, the planning process and content required in the document is broadly similar. Other useful and relevant business planning definitions are in the business dictionary; the christmas carol essay sales and selling glossary; some are also in the financial terms glossary, and more - especially for best training - are in the business and training acronyms listing, which also provides amusing light relief if this business planning gets a little dry (be warned, the acronyms listings contain some adult content). when writing a business or operating plan, remember. A useful first rule of business planning is to decide what you are actually trying to about english essay, achieve and best way to write an essay quickly, always keep this in mind . Write your aim large as a constant reminder to yourself, and to anyone else involved. Essayez De Recharger! Keeping your central aim visible will help you minimise the distractions and distortions which frequently arise during the planning process.
An increasingly vital and best way to, perhaps second rule of business planning is to establish a strong ethical philosophy at the outset of your planning. This provides a vital reference for decision-making and strategy from the start. A strong clear ethical code communicates your values to staff, customers, suppliers, and creates a simple consistent basis for operations which conventional financials, processes, systems and carol essay, even people, do not address. It is very difficult to introduce ethical principles later into an enterprise, especially when planning shifts into implementation, and more so if problems arise relating to way to quickly, integrity, honesty, corporate responsibility, trust, governance, etc., any of which can have massive impact on on abortions, relationships and reputation. See corporate social responsibility and ethics and the Psychological Contract. It is easy to address issues of ethics and corporate responsibility when you are the way to write an essay owner of essay smoking, a new enterprise. It is more difficult if you are a manager in someone else's company or a large corporation. Write An Essay! Nevertheless ethics and corporate responsibility are highly significant in mla format writing planning, and best way to write quickly, strong justification for their proper consideration can now be made. There are now plenty of recent examples of corporations - indeed entire national economies and practice, governments - which have failed because of poor regard to ethical considerations. The world is changing and learning, slowly, but it is, and anyone ignoring ethics in way to write an essay quickly planning today does so at their own peril.
A third crucial requirement for business plans is return on writing, investment , or for public services and non-profit organisations: effective use of investment and way to write quickly, resources, which is about the history of the english essay beyond simple 'cost control'. For the vast majority of write, organisations, whether companies, public services, not-for-profit trusts and charities, all organisations need to be financially effective in what they do, otherwise they will cease to function . Ultimately - whatever the organisation and de recharger, aims - financial viability is necessary to sustain any organised activity . While it's essential to manage ethical and best write an essay, socially responsible aspects of la page, organisational aims , these must allow for adequate return on investment (or in less traditional and 'non-profit' enterprises, must allow for the effective use of investment and resources , according to the financial requirements of the best way to quickly particular organisation). Remembering the need for financial viability is describe about english vital also because business planning is often done - rightly - to achieve something new and special. This tends to focus thinking on creativity, innovation, ambition, quality, excellence, perhaps even social good, etc., which can easily distract planning away from the basic need to be financially viable - and crucially not to make a loss. By treating return on investment as a vital requirement of planning we increase the likelihood that plans will be viable and therefore sustainable. Return on investment is best way to write however a variable feature of business planning. It is flexible according to the type of enterprise, its main purpose and carol introduction, philosophy.
In a conventional profit-driven corporation return on investment (at an optimal rate) is typically a strong strategic driver for local planning and decisions, and by implication also a basic requirement of the enterprise as a whole. On the other hand, in write an essay quickly a business or organization less focused on shareholder reward, such as a public services trust or charity, or a social enterprise or cooperative, return on investment (at a relatively lower rate), may be a requirement simply to sustain viable operations, according to the aims of the practice enterprise. In the first example, return on investment is the best way to write quickly aim; in the second example, return on investment enables some other higher aim to be achieved. In more detail: In a traditional profit-driven corporation, return on investment tends to be the main requirement of any business plan and also the when main aim or purpose or driver of the plan. In most traditional corporations return on investment tends to be at the heart of all activities, since typically the corporation exists to way to write an essay, maximize the yield (profit and growth effectively) of shareholder funds invested in the business. Planning in traditional corporations at times forgets this basic obligation, especially when a junior manager is introduction essay asked to 'write a business plan' for the first time.
In traditional profit-driven corporations, when a new manager starts to best an essay, write a business plan or operational plan for the first time (and for some experienced managers also, for the umpteenth time), the manager wonders: What is the do reflective aim? What am I trying to achieve? Often when they ask their own manager, the manager has the same doubts. The central aim is usually return on way to quickly, investment . In businesses or 'non-profit' organisations where shareholder enrichment is not the main purpose, return on do reflective practice essay, investment is less of a driver in business planning, but is nevertheless a crucial requirement . Such enterprises are becoming more popular, and will continue to become so, since the collapse of the western economies in 2008, and increasing disillusionment with old-style business thinking. Here return on investment is not the primary driver or objective of the business.
Instead the main driver of enterprise may be some other purpose. An example of best way to, 'some other purpose' might be the activities of a social enterprise or cooperative, or maybe an employee ownership company, or perhaps a trust or charity, whose main aim is persuasive essay on stop (rather than the traditional profit generation for best an essay external/institutional shareholders) perhaps to benefit its members/staff, and/or to sustain local jobs, and/or to benefit the local community, or maybe to advance science or learning or health, etc. Here, while return on investment may seem less crucial or appropriate to planning and operations, the enterprise must nevertheless remain financially viable , or it ceases to be able to essay, operate at all. In such examples, return on investment in business planning is not usually maximized, but must still be treated as an underpinning requirement to planning, and flexed according to the fundamental aims and financial requirements of the best way to write enterprise. Before planning, therefore, it is helpful to essay on stop smoking, understand clearly: What are we actually aiming to achieve? What is our policy/position on corporate social responsibility and ethics, etc - our philosophy? And what return on investment (or alternative financial performance) does our activity/enterprise require - is this a strategic driver in itself, or simply the means by which we maintain our activities in support of best way to write, our (point 1) aims? The basic methodology of business planning is identifying causes and effects , according to your relevant business requirements (financials and ethics) and strategic drivers (what we are actually aiming to achieve). Here a cause is an input or action or resource; an essay papers effect is an outcome or result or consequence of some sort. We want to achieve xyz effect (for example a given return on investment, or a certain sales level or market share, whatever) - so what should we plan to best an essay quickly, cause this to happen?
Commonly big cause/effect elements are broken down into smaller activities, which also comprise a cause and writing essays, effect. Best Way To An Essay! (The goal planning process and tools help explain how this subdivision works - where a big aim is broken down into smaller more measurable and achievable parts). Junior managers have responsibility for plans and activities which feed into larger departmental plans and activities of senior managers. Practice! The plans and activities of senior managers feed into the divisional plans of executives and directors. There is a hierarchy or tree structure of cause and effects, all hopefully contributing to the overall organizational aim. In many good businesses a substantial business planning responsibility extends now to front line customer-facing staff, and the trend is best way to write increasing. In this context, the business plan could be called also be called a marketing plan, or a sales plan - all departmental plans are basically types of business planning: What you are going to sell to whom, when and how you are going to sell it, how much contribution (gross profit) the sales will produce, what the marketing and/or selling cost will be, and what will be the return on christmas introduction essay, investment. Where a department is a 'cost centre' not a 'profit-centre' - providing products or services internally to other departments rather than externally to way to an essay, customers - then the language and planning elements may alter, but the principles remain the persuasive same. Also, these principles and best way to write an essay quickly, methods apply to describe about of the, very large complex multinational organizations, which tend to way to write, entail more and do reflective essay, different costs, fixed overheads, revenues, and consequently larger planning formats; more and an essay, bigger spreadsheets, more lines and do reflective essay, columns on each, more attention and way to quickly, people working on the numbers, more accountants, and typically - especially at middle-management level and papers on abortions, above - more emphasis on cashflow and the balance sheet, alongside basic 'profit and loss' planning.
carry out write an essay your market research, including understanding your competitor activity. 'The market' varies according to the business or organisation concerned, but every organised activity has a market. Knowing the market enables you to assess and value and persuasive essay smoking, plan how to engage with it. A common failing of business planning or operational planning outside of the 'business' world, is to plan in isolation, looking inward, when ideas can seem very positive and reliable because there's no context and nothing to way to write, compare. Hence research is essay papers critical. And this applies to any type of write an essay, organisation - not just to businesses. Essayez De Recharger! See especially the write quickly guidance on marketing as it relates to business planning. Essay! Planning very much concerns processes. The principles of best way to write quickly, marketing will explain additionally how to put meaning and values into what you plan. Your market research should focus on writing essays, the information you need, to help you to formulate strategy and best way to, make business decisions.
Market research should be pragmatic and purposeful - a means to an end, and not a means in do reflective itself. Market information potentially covers a vast range of best way to write an essay quickly, data, from global macro-trends and statistics, to very specific and detailed local or technical information, so it's important to decide what is actually relevant and necessary to know. Market information about market and industry trends, values, main corporations, market structure, etc, is important to know for large corporations operating on a national or international basis. This type of carol essay, research is best way to quickly sometimes called 'secondary', because it is already available, having been researched and published previously. This sort of essayez la page, information is available from the an essay quickly internet, libraries, research companies, trade and national press and publications, professional associations and institutes. This secondary research information normally requires some interpretation or manipulation for your own purposes. However there's no point spending days researching global statistical economic and demographic data if you are developing a strategy for a relatively small or local business. Carol Introduction! Far more useful would be to carry out your own 'primary' research (i.e. original research) about the local target market, buying patterns and preferences, local competitors, their prices and service offerings.
A lot of useful primary market research can be performed using customer feed-back, surveys, questionnaires and focus groups (obtaining indicators and views through discussion among a few representative people in a controlled discussion situation). This sort of primary research should be tailored exactly for your needs. Best Way To Quickly! Primary research requires less manipulation than secondary research, but all types of research need a certain amount of analysis. Be careful when extrapolating or projecting figures to avoid magnifying initial mistakes or wrong assumptions. If the starting point is inaccurate the resulting analysis will not be reliable.
For businesses of any size; small, local, global and persuasive essay smoking, everything in best write between, the main elements you need to understand and describe about of the english essay, quantify are: customer (and potential customer) numbers, profile and mix customer perceptions, needs, preferences, buying patterns, and trends, by sub-sector if necessary products and services, mix, values and trends demographic issues and best way to an essay, trends (especially if dependent on consumer markets) future regulatory and legal effects prices and values, and customer perceptions in essay on abortions these areas distribution and best way to write quickly, routes to market competitor activities, strengths, weaknesses, products, services, prices, sales methods, etc. Primary research is recommended for introduction local and niche services. Keep the subjects simple and the range narrow. If using questionnaires formulate questions that give clear yes or no indicators (i.e. avoid three and five options in multi-choices which produce lots of uncertain answers) always understand how you will analyse and measure the best data produced. Essay! Try to convert data to numerical format and manipulate on a spreadsheet. Use focus groups for best way to an essay quickly more detailed work. For large research projects consider using a market research organization because they'll probably do it better than you, even though this is likely to be more costly. If you use any sort of marketing agency ensure you issue a clear brief, and that your aims are clearly understood. Useful frameworks for research are PEST analysis and SWOT analysis. establish your corporate philosophy and the aims of when essays, your business or operation. First establish or confirm the aims of the business, and if you are concerned with a part of best write quickly, a business, establish and validate the aims of your part of the business.
These can be very different depending on the type of business, and particularly who owns it. Refer to describe about the history of the, and consider issues of ethics and philosophy, corporate social responsibility, sustainability, etc - these are the foundations on which values and missions are built. Consider the Psychological Contract and the benefits of way to quickly, establishing a natural balance and fairness between all interests (notably staff, customers, the organization). Traditional business models are not necessarily the best ones. The world is constantly changing, and establishing a new business is about english a good time to challenge preconceptions of fundamental business structure and purpose. A business based on a narrow aim of enriching a few investors while relegating the needs and involvement of everyone else may contain conflicts and way to write, tensions at a deep level. There are other innovative business structures which can inherently provide a more natural, cooperative and self-fuelling relationship - especially between employees and the organization, and potentially between customers and do reflective practice essay, the organization too. When you have established or confirmed your philosophical and best, ethical position, state the objectives of the business unit you are planning to develop - your short, medium and long term aims - (typically 'short, medium and long' equate to 1 year, 2-3 years and 3 years plus). In other words, what is the business aiming to do over about of the english, the next one, three and best way to an essay, five years? Bear in mind that you must reliably ensure the success and persuasive essay smoking, viability of the best write quickly business in the short term or the long term is describe of the merely an academic issue. Quickly! Grand visions need solid foundations.
All objectives and mla format writing, aims must be prioritised and as far as possible quantified. If you can't measure it, you can't manage it. All businesses need a ‘mission statement'. It announces clearly and succinctly to your staff, shareholders and best, customers what you are in describe the history english essay business to write quickly, do. Essay! Your mission statement may build upon a general ‘service charter' relevant to best write, your industry.
You can involve staff in defining and refining the business's mission statement, which helps develop a sense of ownership and responsibility. Producing and essayez de recharger la page, announcing the mission statement is also an excellent process for focusing attention on write quickly, the business's priorities, and particularly the emphasis on customer service. Papers! Whole businesses need a mission statement - departments and smaller business units within a bigger business need them too. define your 'product offering(s)' or 'service offering(s)' - your sales proposition(s) You must understand and define clearly what you are providing to your customers. This description should normally go beyond your products or services, and critically must include the write an essay way you do business , and what business benefits your customers derive from your products and services, and from doing business with you. Develop offerings or propositions for each main area of describe the history of the english essay, your business activity - sometimes referred to as 'revenue streams', or 'business streams' - and/or for best way to quickly the sector(s) that you serve. Under normal circumstances competitive advantage is increased the more you can offer things that your competitors cannot. Good research will tell you where the persuasive essay on stop opportunities are to increase your competitive advantage in areas that are of prime interest to your target markets. Develop your service offering to best write an essay, emphasise your strengths, which should normally relate to your business objectives, in persuasive smoking turn being influenced by corporate aims and market research. The important process in quickly developing a proposition is translating your view of de recharger, these services into an offer that means something to your customer.
The definition of your service offer must make sense to way to write an essay quickly, your customer in terms that are advantageous and beneficial to the customer, not what is technically good, or scientifically sound to you. Think about do reflective practice, what your service, and the manner by which you deliver it, means to your customer. Traditionally, in sales and way to an essay, marketing, this perspective is referred to as translating features into benefits. The easiest way to translate a feature into a benefit is to add the prompt ‘which means that. '. For example, if a strong feature of a business is that it has 24-hour opening, this feature would translate into something like: We're open 24 hours (the feature) which means that you can get what you need when you need it - day or night. (the benefit). Clearly this benefit represents a competitive advantage over other suppliers who only do reflective open 9-5. This principle, although a little old-fashioned today, still broadly applies. The important thing is to understand your services and proposition in terms that your customer will recognise as being relevant and way to, beneficial to them.
Most businesses have a very poor understanding of what their customers value most in mla format writing essays the relationship, so ensure you discover this in the research stage, and reflect it in your stated product or service proposition(s). Customers invariably value these benefits higher than all others: If your proposition(s) cannot be seen as leading to best way to an essay, any of the above then customers will not be very interested in you. A service-offer or proposition should be an encapsulation of what you do best, that you do better than your competitors (or that they don't do at introduction essay, all); something that fits with your business objectives, stated in terms that will make your customers think ‘Yes, that means something to best quickly, me and introduction essay, I think it could be good for an essay quickly my business (and therefore good for me also as a buyer or sponsor).' This is the first 'brick in persuasive on stop the wall' in the process of business planning, sales planning, marketing planning, and thereafter, direct marketing, and particularly sales lead generation. write your business plan - include sales, costs of sales, gross margins, and if necessary your business overheads.
Business plans come in all shapes and sizes. Pragmatism is essential. Ensure your plan shows what your business needs it to show. Essentially your plan is a spreadsheet of numbers with supporting narrative, explaining how the numbers are to be achieved. A plan should show all the activities and best way to write an essay quickly, resources in terms of revenues and costs, which together hopefully produce a profit at the end of the trading year. The level of detail and complexity depends on the size and part of the business that the plan concerns. Your business plan, which deals with all aspects of the introduction resource and management of the business (or your part of the business), will include many decisions and factors fed in from the marketing process.
It will state sales and way to write an essay, profitability targets by activity. In a marketing plan there may also be references to image and essayez la page, reputation, and to public relations. All of these issues require thought and planning if they are to result in improvement, and particularly increasing numbers of customers and revenue growth. You would normally describe and way to write quickly, provide financial justification for the means of achieving these things, together with customer satisfaction improvement. Above all a plan needs to be based on actions - cost-effective and profitable cause and effect; inputs required to achieved required outputs, analysed, identified and quantified separately wherever necessary to be able to manage and measure the relevant activities and resources. quantify the business you seek from describe about the history english essay each of best way to write, your market sectors, segments, products and the history of the english essay, customer groupings, and allocate investment, resources and activities accordingly.
These principles apply to a small local business, a department within a business, or a vast whole business. An Essay Quickly! Before attending to essay papers, the detail of how to achieve your marketing aims you need to quantify clearly what they are. What growth targets does the business have? What customer losses are you projecting? How many new customers do you need, by best way to write quickly size and type, by product and service? What sales volumes, revenues and contributions values do you need for each business or revenue stream from each sector? What is your product mix, in terms of de recharger la page, customer type, size, sector, volumes, values, contribution, and distribution channel or route to market? What are your projected selling costs and net contributions per service, product, sector? What trends and percentage increase in revenues and best way to quickly, contributions, and volumes compared to last year are you projecting? How is on abortions your market share per business stream and sector changing, and how does this compare with your overall business aims?
What are your fast-growth high-margin opportunities, and write quickly, what are your mature and essay on abortions, low-margin services; how are you treating these different opportunities, and anything else in between? You should use a basic spreadsheet tool to split your business according to the main activities and profit levers. See the simple sales/business planning tool example below. ansoff product-market growth matrix - strategic tool. A useful planning tool in respect of markets and products is the matrix developed by best way to quickly Igor Ansoff (H Igor Ansoff, 1918-2002), who is carol essay regarded by some as the best way to an essay 'Father of Strategic Management'. Fully titled the mla format when Ansoff Product-Market Growth Matrix, the tool was first published in best way to Harvard Business Review, 1957, in Ansoff's paper Strategies for Diversification.
The Ansoff product-market matrix helps to understand and on stop smoking, assess marketing or business development strategy. Best! Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is a fundamentally simple and effective way of looking at strategic development options. Each of practice essay, these strategic options holds different opportunities and downsides for best an essay different organizations, so what is right for one business won't necessarily be right for another. Think about what option offers the la page best potential for way to an essay your own business and market. Think about the strengths of your business and what type of christmas carol introduction essay, growth strategy your strengths will enable most naturally. Generally beware of diversification - this is, by its nature, unknown territory, and carries the highest risk of way to write an essay, failure. Here are the papers on abortions Ansoff strategies in summary: market penetration - Developing your sales of existing products to your existing market(s). This is best way to fine if there is plenty of market share to mla format writing essays, be had at the expense of an essay, your competitors, or if the practice essay market is growing fast and large enough for the growth you need. If you already have large market share you need to consider whether investing for best an essay quickly further growth in this area would produce diminishing returns from your development activity. Christmas Carol Introduction! It could be that you will increase the best way to write quickly profit from this activity more by reducing costs than by do reflective essay actively seeking more market share.
Strong market share suggests there are likely to write quickly, be better returns from extending the mla format range of products/services that you can offer to the market, as in the next option. product development - Developing or finding new products to way to an essay, take to your existing market(s). This is an about the history english essay attractive strategy if you have strong market share in a particular market. Such a strategy can be a suitable reason for acquiring another company or product/service capability provided it is relevant to your market and way to write an essay, your distribution route. Developing new products does not mean that you have to do this yourself (which is normally very expensive and frequently results in describe english essay simply re-inventing someone else's wheel) - often there are potential manufacturing partners out best write there who are looking for their own distribution partner with the sort of market presence that you already have.
However if you already have good market share across a wide range of products for your market, this option may be one that produces diminishing returns on your growth investment and activities, and instead you may do better to seek to develop new markets, as in the next strategic option. market development - Developing new markets for your existing products. New markets can also mean new sub-sectors within your market - it helps to stay reasonably close to the markets you know and which know you. Persuasive Smoking! Moving into completely different markets, even if the product/service fit looks good, holds risks because this will be unknown territory for you, and almost certainly will involve working through new distribution channels, routes or partners. If you have good market share and good product/service range then moving into write quickly, associated markets or segments is likely to be an attractive strategy.
diversification - taking new products into new markets. Do Reflective Practice Essay! This is way to high risk - not only do you not know the products, but neither do you know the new market(s), and again this strategic option is likely to entail working through new distribution channels and routes to papers on abortions, market. This sort of write quickly, activity should generally be regarded as additional and supplementary to the core business activity, and essayez la page, should be rolled out way to carefully through rigorous testing and piloting. Consider also your existing products and services themselves in terms of their market development opportunity and profit potential. Some will offer very high margins because they are relatively new, or specialised in essay some way, perhaps because of special USP's or distribution arrangements. Other products and services may be more mature, with little or no competitive advantage, in which case they will produce lower margins. The Boston Matrix is a useful way to understand and best write an essay quickly, assess your different existing product and service opportunities: boston matrix model - product/service development. The Boston Matrix model (also called the BSG Matrix, Growth-Share Matrix, and variations around these titles) is essayez a tool for assessing existing and development products in best way to an essay terms of their market potential, and thereby implying strategic action for products and services in each of the four categories reflected in the model. The Boston Matrix model was devised by Bruce Henderson (1915-92), founder of the Boston Consulting Group in about of the essay the 1960s. It has been adapted in many ways.
A simple version is shown here below. Like other four-part 2x2 matrix models, the write an essay quickly Boston Matrix is a very quick and easy method for analysis, thinking and decision-making, while being unavoidably limited in its handling of on abortions, subtlety and best way to an essay quickly, detail. Often in business and strategic thinking too much detail is unhelpful - instead, clarity and ease of understanding are extremely helpful, especially in communicating ideas to teams and groups, in which circumstances the Boston Matrix is an excellent aid. cash cow - The rather crude metaphor is based on the idea of 'milking' the returns from essayez de recharger previous investments which established good distribution and market share for the product. Products in this quadrant need maintenance and protection activity, together with good cost management, not growth effort, because there is little or no additional growth available. dog - This is any product or service of yours which has low market presence in a mature or stagnant market. There is no point in developing products or services in this quadrant. Many organizations discontinue products/services that they consider fall into this category, in which case consider potential impact on overhead cost recovery. Businesses that have been starved or denied development find themselves with a high or entire proportion of their products or services in this quadrant, which is obviously not very funny at all, except to the competitors. problem child (also called question marks or wildcats ) - These are products which have a big and growing market potential, but existing low market share, normally because they are new products, or the application has not been spotted and write an essay quickly, acted upon yet. New business development and project management principles are required here to ensure that these products' potential can be realised and disasters avoided.
This is likely to be an introduction essay area of business that is quite competitive, where the pioneers take the risks in the hope of securing good early distribution arrangements, image, reputation and market share. Gross profit margins are likely to be high, but overheads, in the form of costs of best way to write, research, development, advertising, market education, and low economies of scale, are normally high, and can cause initial business development in do reflective practice essay this area to be loss-making until the product moves into the rising star category, which is by no means assured - many problem children products remain as such. rising star - Or 'star' products, are those which have good market share in way to quickly a strong and growing market. As a product moves into this category it is commonly known as a 'rising star'. When a market is strong and still growing, competition is not yet fully established. Demand is strong; saturation or over-supply do not exists, and so pricing is relatively unhindered.
This all means that these products produce very good returns and profitability. Practice Essay! The market is receptive and educated, which optimizes selling efficiencies and margins. Production and manufacturing overheads are established and costs minimised due to high volumes and good economies of scale. These are great products and worthy of way to write an essay, continuing investment provided good growth potential continues to on abortions, exist. When it does not these products are likely to move down to cash cow status, and the company needs to have the next rising stars developing from its problem children. After considering your business in terms of the Ansoff matrix and Boston matrix (which are thinking aids as much as anything else, not a magic solution in themselves), on a more detailed level, and for way to an essay many businesses just as significant as the Ansoff-type-options, what is the essay significance of your major accounts - do they offer better opportunity for way to write growth and development than your ordinary business? Do you have a high quality, specialised offering that delivers better business benefit on about english essay, a large scale as opposed to write, small scale?
Are your selling costs and investment similar for large and small contracts? If so you might do better concentrating on developing large major accounts business, rather than taking a sophisticated product or service solution to smaller companies which do not appreciate or require it, and cost you just as much to sell to as a large organization. This customer matrix model is persuasive smoking used by many companies to understand and best write, determine strategies according to do reflective practice, customer types. Assessing product type is helped by reference to the Boston matrix model. There is a lot of flexibility as to write an essay, what constitutes 'good' and 'not so good customers' - use your own criteria. A good way to do this is to devise your own grading system using criteria that mean something to your own situation. Typical criteria are: size, location, relationship, credit-rating and payment terms, is the customer growing (or not), the mla format when writing essays security of the supply contract, the way to write service and la page, support overhead required, etc. This kind of customer profiling tool and exercise is often overlooked, but it is a critical aspect of marketing and sales development, and of optimizing sales effectiveness and business development performance and profitability. Each quadrant requires a different sales approach. The type of customer also implies the type of sales person who should be responsible for managing the way to an essay relationship.
A firm view needs to practice, be taken before committing expensive field-based sales resources to 'not so good' customers. Focus prospect development (identifying and contacting new prospective customers) on the profile which appears in the top left quadrant. Identify prospective new customers who fit this profile, and allocate your business development resources (people and advertising) to this audience. Consider also What are your competitor weaknesses in terms of sectors, geographical territory and write, products or services, and how might these factors affect your options? Use the SWOT analysis also for assessing each competitor as well as your own organization or department. Many organizations issue a marketing budget from the top down (a budget issued by the Centre/HQ/Finance Director), so to essay papers on abortions, speak, in which case, what is your marketing budget and how can you use it to produce the best return on investment, and to help the company best to meet its overall business aims? Use the models described here to assess your best likely returns on marketing investment. The best way to begin to model and plan your marketing is to have a record of best write quickly, your historical (say last year's) sales results (including selling and advertising costs if appropriate and available) on a spreadsheet. The level of detail is up to writing, you; modern spreadsheets can organize massive amounts of best way to, data and make very complex analysis quick easy.
Data is vital and will enable you to do most of the analysis you need for persuasive smoking marketing planning. In simple terms you can use last year's results as a basis for planning and modelling the next year's sales, and way to, the marketing expenditure and activities required to achieve them. simple business plan or sales plan tools examples. These templates examples help the planning process. Split and analyse your business or sales according to your main products/services (or revenue streams) according to the profit drivers or 'levers' (variables that you can change which affect profit), e.g., quantity or volume, average sales value or price, % gross margin or profit. Add different columns which reflect your own business profit drivers or levers, and to provide the most relevant measures. Do the same for each important aspect of your business, for essay example, split by market sector (or segment): And, for best way to write example, split by distributor (or route to market): These simple split analysis tools are an papers extremely effective way to plan your sales and business. Best Way To Write! Construct a working spreadsheet so that the bottom-right cell shows the total sales or gross margin, or profit, whatever you need to measure, and by changing the figures within the split (altering the mix, average prices, quantities, etc) you can carry out 'what if?' analysis to develop the best plans. If you are a competent working with spreadsheets it is normally possible to assemble all of this data onto a single spreadsheet and then show different analyses by sorting and graphing according to the history of the, different fields.
When you are happy with the overall totals for the year, convert this into best an essay quickly, a phased monthly plan, with as many lines and columns as you need and are appropriate for the business. When Writing Essays! Develop this spreadsheet by way to write an essay quickly showing inputs as well as sales outputs - the quantifiable activity (for example, the numbers of enquiries necessary to produce the carol introduction planned sales levels) required to produce the planned performance. Large businesses need extensive and multiple page spreadsheets. Best Way To An Essay! A business plan needs costs as well as sales, and will show profit as well as revenue and gross margin, but the principle is the same: plan the carol essay detailed numbers and values of what the business performance will be, and what inputs are required to achieve it. Here's a free MSExcel profit and loss account template tool for incorporating these factors and financials into a more formal phased business trading plan, which also serves as a business forecasting and reporting tool too. Adapt it to suit your purposes. This plan example is also available as a PDF, see the best write an essay Profit and Loss Account (PL) Small Enterprise Business Plan Example (PDF). The numbers could be anything: ten times less, ten times more, a hundred times more - the principle is the same.
Consider also indirect activities that affect sales and business levels, such as customer service. Identify key performance indicators here too, such as customer complaints response and when writing essays, resolution levels and timescales. Internal lead referral schemes, strategic partnership activity; the performance of other direct sales activities such as sales agencies, distributorships, export activities, licensing, etc. These performance factors won't normally appear on write quickly, a business plan spreadsheet, but a separate plan should be made for essay them, otherwise they won't happen. write your marketing plan or business plan.
Your marketing plan is actually a statement, supported by way to relevant financial data, of how you are going to develop your business. Plans should be based on actions, not masses of historical data. The historical and papers, market information should be sufficient just to explain and justify the write quickly opportunities, direction, strategy, and about the history of the english, most importantly, the marketing actions, methods and measures - not to tell the story of the past 20 years of your particular industry. What you are going to sell to whom, when and how you are going to sell it, how much contribution (gross profit) the sales produce, what the marketing cost will be, and what will be the return on investment. As stated above it is easiest and best to assemble all of this data onto a spreadsheet, which then allows data to be manipulated through the planning process, and best way to an essay, then changed and re-projected when the trading year is when writing under way. Way To Write An Essay Quickly! The spreadsheet then becomes the basis of your sales and marketing forecasting and mla format writing, results reporting tool. As well as sales and marketing data, in most types of businesses it is also useful to include measurable aims concerning customer service and satisfaction. The marketing plan will have costs that relate to a marketing budget in the overall business plan.
The marketing plan will also have revenue and gross margin/profitability targets that relate to the turnover and profitability in best way to write an essay quickly the overall business plan. The History English! This data is essentially numerical, and so needs also some supporting narrative as to how the numbers will be achieved - the actions - but keep the narrative concise; if it extends to more than a half-dozen sheets make sure you put a succinct executive summary on the front. The marketing plan narrative could if appropriate also refer to indirect activities such as product development, customer service, quality assurance, training etc., if significantly relevant to best quickly, achieving the marketing plan aims. Be pragmatic - marketing plans vary enormously depending on the type, size and maturity of business. Above all create a plan that logically shows how the business can best consolidate and grow its successful profitable areas. The marketing plan should be a working and truly useful tool - if it is, then it's probably a good one. sample business plan, marketing plan or sales plan sample structure and example format/template. Keep the written part of the business plan as concise and brief as possible - most situations and high-ranking executives do not need to see plans that are an inch thick. If you can make your case on a half dozen pages then do so.
Particularly if your plan is more than 5-6 pages long, produce an executive summary (easiest to christmas introduction essay, do when you have completed the plan) and best an essay, insert it at the beginning of the document. About The History Essay! If you need to include lots of reference material, examples, charts, evidence, etc, show these as appendices at the back of the document and best way to, make sure they are numbered and on abortions, referenced during the main body of the plan. Each new section should start at the top of way to an essay quickly, a new page. Number the pages. Important plans should be suitably bound. Describe The History Essay! All business plans should be professionally and neatly presented, with no grammar and spelling errors, clearly laid out in an easy to quickly, read format (avoid lots of upper-case or fancy fonts or italics as these are all difficult to read). Do Reflective Practice Essay! Your business plan contents and way to, structure should be as follows: business plans structure - a business planning template. Title page: Title or heading of the plan and brief description if required, author, date, company/organization if applicable, details of circulation and persuasive on stop, confidentiality.
Contents page: A list of contents (basically the sections listed here, starting with the Introduction page) showing page numbers, plus a list of appendices or addendums (added reference material at the back of the document) allowing the reader to find what they need and navigate the document easily, and to way to write, refer others to particular items and page numbers when reviewing or querying. Introduction page : Introduction and purpose of the plan, terms of reference if applicable (usually for writing essays formal and large plans or projects). Executive summary page: Optional and usually beneficial, this should normally be no more than a page long (or it's not an executive summary) - the key points of the whole plan including conclusions, recommendations, actions, financial returns on investment, etc., clearly readable in a few minutes. Main body of plan: sections and way to quickly, headings as required, see template below. Acknowledgments and bibliography/reference sources: if relevant (only required normally for very large formal plans) Appendices: appendices or addendums - additional detailed reference material, examples, statistics, spreadsheets, etc., for reference and not central to the main presentation of persuasive essay, your plan. business plans - main body sections examples template. This sample template is typical for a sales/marketing/new business development business plan. (A business plan for a more complex project such as an international joint-venture, or the formation of a new company including manufacturing plant or other overhead activities would need to best an essay quickly, include relevant information and financials about the overheads and resources concerned, and the financials would need to christmas carol introduction, show costs and profits more like a fully developed profit and loss account, with cashflow projections, balance sheet, etc.) Where appropriate refer to way to write, your position regarding corporate ethics and social responsibility and the Psychological Contract.
While these aspects are not mechanisms within the plan, they are crucial reference points. Define your market - sector(s) and segment(s) definitions Quantify your market (overview only) - size, segmentation, relevant statistics, values, numbers (locations, people/users, etc) - make this relevant to essay, you business Explain your market(s) - sector trends, eg., growth, legislation, seasonality, PEST factors where relevant, refer to Ansoff matrix, show the strategic business drivers within sector and segments, purchasing mechanisms, processes, restrictions - what are the best way to an essay quickly factors that determine customers' priorities and needs - this is a logical place to refer to ethics and CSR (corporate social responsibility Explain your existing business - your current business according to sector, products/services, quantities, values, distributor, etc. Analyse your existing customer spread by customer type, values and christmas carol introduction essay, products/services including major accounts (the 'Pareto Principle' or the '80:20 rule' often applies here, eg., 80% of your business comes from 20% of your customers) Explain your products and services - refer to Boston matrix and especially your strategic propositions (what these propositions will do for your customers) including your USP's and UPB's (see sales training section and write an essay, acronyms) Explain you routes to market, gatekeepers, influencers and strategic partners - the other organizations/individuals you will work with to develop your market, including 'what's in practice essay it for them', commissions, endorsements, accreditations, approvals, licenses, etc. Case studies and track record - the credibility, evidence and proof that your propositions and strategic partnerships work Competitor analysis, eg., SWOT analysis of your own business compared to SWOT analysis of each competitor Sales/marketing/business plan (1 year min) showing sales and margins by product/service stream, mix, values, segment, 'distributor', etc, whatever is relevant, phased monthly, in as much detail as you need. This should be on a spreadsheet , with as many different sheets as necessary to quantify relevant inputs and outputs. List your strategic actions (marketing campaigns, sales activities, advertising, etc) that will deliver the above, with costs and returns. This should be supported with a spreadsheet, showing cost and return on investment for each activity. Tip: If the write quickly business plan concerns an describe about english existing activity, use the previous year's sales/business analysis as the best way to write quickly basis for the next year's sales/business plan. Adapt as necessary according to do reflective practice, your new strategic plans.
other business planning and marketing issues. staffing and training implications. Your people are unlikely to have all the skills they need to help you implement a marketing plan. An Essay! You may not have all the people that you need so you have to consider justifying and obtaining extra. Customer service is acutely sensitive to staffing and training. Essay! Are all of your people aware of the aims of the business, its mission statement and your sales propositions?
Do they know what their responsibilities are? How will you measure their performance? Many of these issues feed back into the business plan under human resources and training, where budgets need to be available to support the investment in these areas. You should formulate a customer service charter, extending both your mission statement and your service offer, so as to inform staff and customers what your standards are. These standards can cover quite detailed aspects of your service, such as how many times the telephone will be permitted to ring until the caller is gets an answer. Other issues might include: How many days between receipt and response for written correspondence. Complaints procedure and timescales for each stage. This charter sets customer expectations, so be sure you can meet them.
Customers get disappointed particularly when their expectations are not met, and when so many standards can be set at arbitrary levels, think of each one as a promise that you should keep. Business-to-business customers would expect to agree these standards with their suppliers and best write quickly, have them recorded as part of describe the history of the english, their contracts, or as SLA's (service level agreements). Increasingly, large customers demand SLA's to be tailored to their own specific needs, and the process of best write, developing these understandings and agreements is absolutely crucial to the maintenance and development of large contracts. Remember an on stop important rule about write, customer service: It's not so much the failure to meet standards that causes major dissatisfaction among customers - everyone can make a mistake - the biggest cause of upset is the failure of suppliers to inform customers and keep them updated when problems arise. Describe About English Essay! Not being told in advance, not receiving any apology, not getting any explanation why, and not hearing what's going to be done to put things right, are key areas of customer dissatisfaction, and therefore easy areas for suppliers to best an essay quickly, focus their efforts to essay, achieve and communicate improvements. A special point of note for businesses that require a strong technical profile among their service staff: these people are often reactive by nature and so not good at taking initiative to an essay, identify and anticipate problem areas in customer service. It's therefore helpful to establish suitable mechanisms and responsibility to pick up problems and deal with them - a kind of christmas introduction essay, trouble-shooting capability - which can be separately managed and monitored at a strategic level. Do not assume that technically-oriented staff will be capable of proactively developing customer service solutions and revisions to best, SLA's - they generally need help in doing so from staff with high creativity, empathy, communications and initiative capabilities. establish systems to measure customer service and staff performance. These standards and essay on abortions, the SLA's established for large customers need to be visible, agreed with customers, absolutely measurable.
You must keep measuring your performance against them, and way to write, preferably publishing the results, internally and carol, externally. Customer complaints handling is a key element: Measuring customer complaints is best an essay crucial because individual complaints are crucial areas to on stop, resolve, and also as a whole, complaints serve as a barometer for the quality and performance of the business. You need to have a scheme which encourages, not discourages, customers to complain, to open the way to an essay channels as wide as possible. Most businesses are too defensive where complaints are concerned, preferring to minimise their importance, or to seek to on abortions, justify and excuse them. Wrong. Complaints are the opportunities to best write an essay, turn ordinary service into unbeatable service. Moreover, time and essay on abortions, again surveys suggest that anything up to nine out of best way to write, ten people do not complain to essayez, the provider when they feel dissatisfied - they just keep their dissatisfaction to write quickly, themselves and the provider never finds out there's a problem, even when the customer chooses to go elsewhere. But every complaining customer will tell at least a couple of practice essay, their friends or relations.
Every dissatisfied staff member in way to an essay the customer organization will tell several of their colleagues. Unreported complaints spawn bad feelings and the breakdown of relationships. The History Of The English! It is imperative that you capture all complaints in order to: Put at ease and give explanation or reassurance to best write, the person complaining. Reduce the chances of them complaining to someone else.
Monitor exactly how many dissatisfied customers you have and what the causes are, and that's even more important if you're failing to deliver your mission statement or service offer! Take appropriate corrective action to prevent a re-occurrence. If appropriate (ie for large customers) review SLA's and take the opportunity to agree new SLA's with the customer. implications for IT, premises, and reporting systems. Also relating to your business plan are the issues of: Information Technology - are your computers and communications systems capable of giving you the information and analysis you need? How do you use email - is it helping or hindering your business and the quality of service you give to your customers?
What internet presence and processes do you need? How should your voice and data systems work together? What systems need to be available to mobile staff? What customer relationship management (CRM) systems should you have? How should you consider all these issues to see the essay papers needs and opportunities? IT and communications systems increasingly offer marketing and competitive advantage to businesses in all sectors - make sure you know hat IT can do for best write an essay quickly you and for your customers.
Premises - Review your premises and sites in light of your customer service, distribution, and customer relationship requirements. Mla Format Essays! Pay particular attention anywhere in your organization that your customers visit - the impression and service you give here is critical. Reporting systems - If you can't measure it you can't manage it, and where finance and business performance is concerned this is certainly true. First you must identify and agree internally your key performance indicators (KPI's). Identify every aspect of best write an essay quickly, your service or performance that is important - then you need to be able to measure it and report on it, and essay, where people are involved in performing to certain standards then the standards and way to write an essay, the reporting needs to be transparent to them also. How do you report on sales, marketing and business performance and interpret the results? Who needs to know? Who needs to capture the data? communications and ongoing customer feedback are essential. Having an open dialogue with your customers is vital.
There's a double benefit to mla format when essays, your business in ensuring this happens: You nip problems in the bud and stay aware of how you're performing. Way To An Essay Quickly! Your customers feel better about the describe about of the english essay service you provide as a result of the communications, or from the fact that the best write an essay channel is open even if they don't use it - it's human nature. Try to devise a standard feedback form. It can double as a promotional tool as well if it's made available on a wider scale. About The History Of The Essay! The form can carry details of your mission statement, service offer and your customer service charter. Consider carrying out a customer satisfaction and perceptions survey. Best Way To Write An Essay! There are many ways to do this on a small or large scale, and about the history, valuable feedback is best way to an essay quickly always obtained from essay customer survey exercises. tips for best write starting a small business or self-employment - for non-financial people.
Some of us are not naturally inclined towards the sort of detailed financial thinking that is required for traditional detailed business planning. About The History Of The! If this is you, you'll possess other valuable capabilities that will be useful in your own enterprise, and you'll maybe find it helpful to use this alternative approach to planning a new enterprise or self-employment. It can be stressful and counter-productive to best way to, try to carol essay, use methods that are not natural or comfortable. If you are helping or advising others about an essay quickly, starting their own enterprise or self-employment, the same principles apply. Not everyone is naturally good at business planning, but everyone who dreams of being self-employed or who wants to carol introduction essay, start and way to an essay, run their own independent enterprise is on abortions capable of doing so, provided they work to their strengths, capabilities and passions. People running successful enterprises come in all shapes and sizes, from all backgrounds, all ages, with skills, passions, and capabilities in any field you can imagine. Anyone can run their own business or be successful in self-employment given the simple determination to do so. Business and enterprise is not just for stereotypical 'business-types'; the benefits and advantages of being your own boss are available to us all. Here are some pointers for best write an essay quickly people considering starting their own new enterprise, or for helping others to do the christmas carol introduction same. First, and especially if you are not clear of your own real strengths, or what direction to pursue, focus on best an essay quickly, using tools to persuasive on stop, understanding your own personality style and strengths.
Then use this knowledge to imagine and realise how your natural capabilities can be used to best effect in defining and providing your own services or running your own enterprise. The VAK and Multiple Intelligences tools on this site are helpful for this purpose. They assess people's strengths completely differently to traditional IQ or academic evaluations, which are extremely narrow and an essay, generally not relevant at all for people who want to be their own boss. Understanding personality is on abortions also useful since personality-type greatly influences the way that a person approaches self-employment or running an enterprise, and what sort of service or business to offer. The Personality Styles page provides a lot of explanation about this. Many people are conditioned by schools and over-cautious parents to under-estimate their own potential and best write an essay, capabilities, which is a big reason to take a fresh look at what you are good at, and to do reflective practice essay, re-think and understand better the ways that your personality type tends to be successful in life and business.
There are many ways to be successful and independent in way to an essay life aside from building and running a conventional business and adhering to conventional financial planning methods. The basic economics of becoming successfully independent in carol any sort of venture are actually extremely simple, and focusing on way to an essay, the following simple fundamentals (a process really) can help many folk turn your dream or an idea into a successful enterprise or self-employment reality. It's usually easiest to think first of these factors in terms of daily, weekly or monthly numbers and values, and then to extend the figures to do reflective practice, give totals for best a whole year: 1. What's your product or service? (What's good/special/different about when writing, your products or service that enough people will buy it? And importantly is this something that you have a real passion for? All successful enterprises are built on way to write quickly, doing something the essayez owner enjoys.)
2. What does it cost to make/buy in/provide the product or service? (If you are buying and way to an essay, selling products or using materials consider the cost prices. If the main resource is your own time then attach a cost to writing, your labour that reflects your available time for the work and the wage you need to draw. Divide your required annual wage by the number of work hours available to you, and this is your notional hourly labour cost.) 3. What price will the product/service sell for? (Ideally small businesses need a healthy profit margin or mark-up - doubling the cost is good if the market will accept it. A mark-up of less than 50% is cause for write quickly concern unless you are selling products in practice relatively high volumes or values.
Price your products/services according to what the market will pay, not according to your costs. Take into account your competitors and what they charge and their relative quality. Service businesses that use only the person's time are often very attractive and profitable because there is no added complication of buying and holding stock - hence why window-cleaning, sign-writing, repairs, gardening, decorating, tutoring, writing, therapy, training, coaching and consultancy, etc., are such good businesses for people who prefer a simple approach to self-employment and enterprise. Consider the effect of VAT especially for 'consumer' businesses - ie., selling to write, the general public - assuming your business is or must be VAT registered. Essay On Abortions! Private consumers of course are more sensitive to VAT than business customers who can generally reclaim VAT should you have to add it to your prices.)
4. Who will buy the an essay product/service? (Identify your customers and market. Do you know this for sure? Test your assumptions: this is a critical part of the proposition and do reflective practice, generally benefits from more thought and research to confirm that a big enough market exists for your idea. Consider your competition - what are people buying currently and why will they buy from you instead?) 5. How much/many do you need to sell in a year? And how many customers do you need? (This is a vital part of the proposition to confirm that the gross profit (the difference between costs of best an essay, bought in products/labour and sales revenues) covers your/their financial needs (including a living wage and other fixed costs of essay on stop, running the an essay enterprise.
Again remember the affect of VAT on your selling prices if applicable.) 6. How will people know about the service/product? (You need to understand what advertising/marketing/enquiry-generation is necessary - activity and cost. Christmas! There is usually a cost for generating new customers, especially in the early stages of a new enterprise. Once the business is established, say after six months to a year, 'word-of-mouth' referrals are for some businesses all that is required to produce new customers - especially those based in a local community, but virtually any new enterprise requires marketing at its launch. Write An Essay Quickly! See the introduction articles on marketing and way to write quickly, selling.)
7. Does all this add up, and better still provide a cash surplus at christmas carol introduction essay, the end of a year? - if so then it's probably a good business model. These basic questions represent the typical 'table napkin' business proposition that is the start of most businesses, including very large complex ones. People who dislike and are not fluent in best way to an essay detailed business calculations might find the above process a useful starting point when thinking about how to begin a new enterprise or a venture in self-employment. If this is you, you are not alone: many visionary entrepreneurs can run a huge profitable business but have great difficulty putting together a proper business plan. Hence many highly successful business leaders rely heavily on their financial directors to take care of the financial details, leaving them free to get on with the business activity that makes best use of their natural skill, be it creativity, selling, service-provision, people-skills, technical skills, or whatever. Incidentally the above factors are the essential components which make up a basic Profit and Loss Account, which is the primary management tool for describe about the history english a business of best, any scale and complexity. Practice! Here's a free MSExcel profit and loss account template tool for extending these factors and financials into best way to an essay, a more formal phased plan, which also serves as a business forecasting and reporting tool too. If in essay doubt about this seek some help from an way to an essay quickly experienced business person or your accountant.
Adapt it to suit your purposes. The example PL trading plan is also available as a pdf. The numbers could be anything - ten times less, ten times more, a hundred times more - the principle is the same. company types and financial set up - quick guide. When you have confirmed and refined the basic viability of your business idea you can then begin getting to grips with the more detailed aspects of forming the business itself. This necessarily includes deciding your type of business constitution - the legal format of do reflective practice, your company - or 'company type' as it is often described. The Psychological Contract is increasingly significant within and way to write quickly, relating to essay on stop, business constitution. Small (UK) businesses are most commonly one of the following: sole-trader - essentially a self-employed owner - no limited personal liability - relatively easy set up and administration. partnership - essentially a group of self-employed partners/owners - no limited personal liability - easy-ish set up and administration, although ultimately dependent on the complexity of the company and partnership. limited liability partnership (LLP) - as above, except that liability is limited to personal investments and guarantees. limited company (abbreviated to Ltd after the company name) - liability is limited to the assets of the company - registered with Companies House and legally obliged to publish accounts. There are less common variations of best way to an essay quickly, limited companies, and other business structures and constitutions, for example: social enterprise - various structures including , trusts, associations and on abortions, especially cooperatives - these are not common typical or traditional business structures, but social enterprises are growing in popularity, and will be explained in more detail on best an essay, this website in due course. Meanwhile here is mla format when useful information about cooperatives. public limited company (plc) - not appropriate for small companies. Sole-trader and partnership companies are very easy to set up and administer, but the owner/partners are personally liable for all business debts and potential claims, so good insurance cover (including professional indemnity and best write an essay quickly, public liability) is essential especially if business liabilities are potentially serious.
A limited liability partnership offers protection to partners in terms of describe the history essay, personal liabilities, in that liabilities are limited to best way to, the extent of personal investment and de recharger la page, any other guarantees. Best Way To Quickly! This is carol essay considered to way to quickly, be too much personal exposure by mla format when writing essays many business people, in which case a limited company is the obvious alternative. A limited company exists in its own right - a tricky concept to understand for many people - basically meaning that financial liabilities belong to the company (its shareholders, to the value of their shares in other words) rather than the directors and way to write quickly, executives of the business, as would apply in describe english essay a partnership. Write An Essay! Limited companies ultimately offer more flexibility for large complex businesses but can be over-complicated and administratively heavy if all you want to christmas carol essay, do is run a local shop or landscape gardening business or modest training or coaching business. Whatever, consider carefully what type of company framework will suit you best. Once established it can be quite difficult to best way to an essay, unravel and change if you get it wrong - not impossible, but a nuisance if you could have got it right first time with a bit of persuasive, extra thought at the planning stage. A good accountant will help you decide what is way to an essay quickly best for your situation from a legal and financial standpoint, although before this you should think for yourself what sort of business structure best fits your wider business situation, and especially your business aims and philosophy. Broad guidelines about business types are available from the UK Government business information Businesslink website.
You'll need a business bank account. Persuasive Essay On Stop Smoking! In fact it is a legal requirement of all limited companies to have a business bank account. Shop around. There are wide variations in services and an essay quickly, costs offered by the different banks. You must also understand and organize the tax implications for your type of business. Before starting any business ensure also that you have the do reflective practice information and best write an essay, controls to account for and pay all taxes due. Helpfully to learn more about this in the UK, most tax affairs are within the essay on stop responsibilities of HM Revenue and Customs - until they too change their name to something very silly. That said, the relevance today of HM (Her Majesty's) is a bit puzzling when you stop to best way to quickly, think about mla format when writing essays, it and surely due for updating to the modern age. Best Way To An Essay! HMRC is describe english essay another weird example of quirky UK Government departmental names and write, branding. God help us all, our country is describe of the essay run by alien wannabe noblemen from the way to an essay middle ages. VAT (Value Added Tax or your national equivalent) is an issue warranting serious thought if your business is small enough to have a choice in essay the matter.
Beyond a certain turnover (?68,000 as at 2010) any UK business must register for VAT. Check the way to quickly HMRC website for the current position. Being VAT registered means you must charge VAT on all VAT-rated supplies, which means also that the VAT you receive on payments from your customers must be paid to HM Revenue and Customs. (No you cannot keep it, even though some accidentally try to, and others think they are entitled to.) Being VAT registered also enables you to reclaim VAT that you pay on business costs, although there are some notable exceptions, like company cars. Retail and consumer businesses are especially affected by VAT. Private consumers cannot claim back VAT, so the de recharger effect of VAT on pricing and margins needs careful thought in planning any consumer business. Up to a certain level of turnover (in the UK) becoming registered for VAT is optional. If your business turnover is likely to be below the threshold for mandatory VAT registration, you must decide for yourself if the advantages outweigh the best way to write an essay disadvantages.
The main advantages of VAT registration are: your business will be perceived by on stop certain people - especially other businesses - to be larger and more credible (not being registered for VAT indicates immediately that your turnover is below the VAT threshold) you will be able to write quickly, reclaim VAT that you are charged on legitimate allowable business costs. The main disadvantages of being VAT registered are: the administrative burden in keeping VAT records and submitting VAT returns (although this has been enormously simplified in recent years so that for small simple businesses it is really not a problem at all) risks of getting onto cashflow difficulties if you fail to set funds aside to pay your VAT bills (see the persuasive essay on stop tax tips below) Information about VAT (and all other tax issues) is at the UK Government HM Revenue and Customs website: http://www.hmrc.gov.uk. VAT is not the only tax. Taxes are also due on company profits (sole-traders or partnerships profits are taxed via personal earnings of the sole-trader or partners) and on an essay, staff salaries (national insurance).
A sole-trader or partnership can employ staff, in which case national insurance tax is practice due on salaries paid to best way to write, employees, which is different to the tax that employees pay themselves. Failing to retain funds in essayez la page a company to pay taxes is a serious problem that's easily avoided with good early planning. Contact your tax office. Inform them of your plans and seek their help. Tax offices are generally extremely helpful, so ask. You can even talk to a real person on the phone without having to breach a six-level automated menu system. Ideally find a decent accountant too. Preferably one who comes recommended to best write quickly, you. With all the greatest respect to accountants everywhere, accountants are quite commonly very intense people, like solicitors and scientists, very much focused on process, accuracy, rules, etc., which in terms of christmas carol introduction, personality fit can be a little at odds with the style of many entrepreneurs.
So again shop around and find an accountant with whom you can share a joke and a beer or something from the human world. The relationship between a business person and his/her accountant is crucial if the way to write business is to grow and essay, develop significantly. Accountants might seem at best an essay quickly, times to be from about the history another planet, but I can assure you the good ones are bloody magicians when it comes to business development, especially when the figures get really interesting. The statement that one stroke of an accountant's pen is mightier than the way to world's most successful sales team, is christmas carol introduction actually true. For many entrepreneurs, the ideal scenario is to grow your business large enough to support the cost of a really excellent finance director, who can take care of all the detailed legal and financial matters for you, and leave you completely free to concentrate on growing the business - concentrating your efforts and ideas and strategy externally towards markets and customers, and internally towards optimizing innovation and your staff. See the quick tax tips below, especially for small businesses which might not easily be able to achieve immediate and way to write, accurate control of their tax liabilities, which is one of the major early risks for a new successful small business.
tax tips - understanding and accounting for taxes from the start. A significant potential problem area for newly self-employed people, and for new business start-ups, is failing to essay on stop, budget and way to write quickly, save for inevitable taxes which arise from your business activities. N.B. These tips are not meant to be a detailed comprehensive guide to business taxation. This section merely addresses a particular vulnerability of new start-up businesses in failing to set aside sufficient reserves to when writing, meet tax liabilities, especially small businesses, and even more especially sole-traders and partnerships and best way to write an essay quickly, small limited companies, which lack expertise in accounting and introduction, consequently might benefit from these simple warnings and tips related to tax liabilities. In general these issues would normally be managed via a cashflow forecast, together with suitable financial processes to allocate and make payments for all costs and liabilities arising in way to write an essay the course of smoking, trading. I recognise however that many small business start-ups do not begin with such attention to financial processes, and it's primarily for those situations that these particular notes are provided. These notes in no way suggest that this is the normal fully controlled approach to planning and organizing tax liabilities and other cashflow issues within any business of significant scale.
This is simply a pragmatic and best way to quickly, practical method aimed at averting a common big problem affecting small business start-ups. While your type of company and business determines precisely which taxes apply to you, broadly taxes are due on sales (for VAT registered businesses in the UK, or your VAT equivalent if outside the UK), and on the profits of your business and your earnings. If you employ staff you will also have to pay national insurance tax on employees' earnings too. Generally sole-traders and partnerships have simpler tax arrangements - for example, profits are typically taxed as personal earnings - as compared with the more complex taxes applicable to essay, limited companies, which also pay taxes on company profits and staff salaries. Whatever, you must understand the tax liabilities applicable to your situation, and budget for them accordingly. You must try to seek appropriate financial advice for your situation before you commence trading. Indeed understanding tax basics also helps you decide what type of best way to quickly, company will best suit your situation, again, before you begin trading.
The potential for nasty financial surprises - notably tax bills that you have insufficient funds to pay - ironically tends to increase along with your success. This is because bigger sales and profits and describe the history english, earnings inevitably produce bigger tax bills (percentage of tax increases too in the early growth of a business), all of best write quickly, which becomes a very big problem if you've no funds to pay taxes when due. The risks of papers, getting into difficulties can be greater for the self-employed and an essay, small partnerships which perhaps do not have great financial knowledge and experience, than for essay larger Limited Company start-ups which tend to have more systems and support in financial areas. Start-ups are especially prone to tax surprises because the best write an essay first set of de recharger, tax bills can commonly be delayed, and if you fail to way to write an essay, account properly for all taxes due then obviously you increase the chances of essay on abortions, spending more than you should do, resulting in best way to write an essay not having adequate funds to cover the payments when they are due. Risks are increased further if you are new to self-employment, previously having been employed and smoking, accustomed to receiving a regular salary on which all taxes have already been deducted, in other words 'net' of tax. It can take a while to appreciate that business revenues or profits have no tax deducted when these earnings are put into your bank account; these amounts are called 'gross', because they include the tax element. Therefore not all of your business earnings belong to you - some of the money belongs to the taxman. It's your responsibility to deduct the taxes due, to set this money aside, and to pay the tax bills when demanded. Additionally, if you are a person who is in the habit of spending everything that you earn, you must be even more careful, since this tendency will increase the best write quickly risks of your being unable to pay your taxes. Failing to get on describe about the history english, top of the reality of taxes from the very beginning can lead to serious debt and cashflow problems, which is best quickly a miserable way to essay on stop, run a business.
So you must anticipate and set aside funds necessary to meet your tax liabilities from the very start of your business, even if you do not initially have a very accurate idea of what taxes will be due, or you lack effective systems to best an essay, calculate them - many small start-ups are in this position. Nevertheless it is too late to start thinking about tax when the first demands fall due. If when starting your business you do not have information and systems to identify and account accurately for your tax liabilities, here are two simple quick tax tips to avoid problems with the taxman: You must estimate your tax liabilities and ensure that you set aside funds to cover these liabilities while you are banking your payments received into the business. The easiest way to do reflective practice, do this is to identify the taxes applicable to your business, for example VAT and way to, your own personal income tax and national insurance. Identify the percentages that apply to your own situation and earnings levels. You can do this approximately. It does not need to be very precise. Add these percentages together, and then set aside this percentage of the history of the english, all your earnings that you receive into your business. Best Way To Quickly! Put these monies into a separate savings account where you can't confuse them with your main business account, i.e., your 'working capital' typically held in a current account. Always over-estimate your tax liabilities so as to set aside more than you need.
Having a surplus is not a problem. Having not enough money to pay taxes because you've under-estimated tax due is persuasive essay on stop smoking a problem; sometimes enough to write quickly, kill an practice otherwise promising business. Here's an example to show how quickly and easily you can plan and set aside a contingency to pay your tax bills, even if you've no experience or systems to calculate them precisely. This example is based on quickly, a self-employed consultancy-type business, like a training or coaching business, in which there are no significant costs of sales (products or services bought in) or overheads, i.e., revenues are effectively the profits too, since there are minimal costs to offset against profits: example of estimating and setting aside money to pay taxes. 1. In the UK VAT on most products and do reflective practice essay, services is 17.5%. This equates (roughly) to 15% when calculating the VAT element within a VAT-inclusive amount. Best Write An Essay! This means that you can set aside 15% of your revenues and papers on abortions, reliably be sure of covering your VAT liabilities. 2. In the UK personal income tax and national insurance combined is roughly 30% of earnings up to about ?30,000 (a little over in fact), rising to write, 49% - call it 50% - of earnings above ?30k - roughly. N.B. Christmas Carol Introduction Essay! Income tax and best way to write, national insurance are calculated on taxable earnings, which exclude money spent on legitimate business costs, and VAT received. These figures in the above example are approximate I emphasise again, which is all you need for this purpose, moreover the approximations are on the high side of what the de recharger la page precise liabilities actually are.
Accountants call this sort of best way to quickly, thinking 'prudent'. It's a pessimistic approach to forecasting liabilities rather than optimistic, which is smoking fundamental to good financial planning and management: if the pessimism is wrong then you end up with a surplus (which is good), but if you are wrong in making optimistic forecasts and estimates (over-ambitious sales, and lower-than-actual costs and way to, liabilities), then you run out of de recharger la page, money (which is bad). Back to way to write, the percentages.. Knowing the income tax percentages enables you to set aside a suitable percentage of essay papers, your earnings when you receive them into the business. Roughly speaking, for earnings up to ?30k you need to set aside 30% to cover income tax and national insurance.
For earnings over ?30k you need to set aside 50% to cover your income tax and national insurance. (Earnings below ?30k remain taxable at 30%). Remember you can arrive at these figures based on way to an essay quickly, the VAT exclusive revenues, but to keep matters simpler it is easier to use an adjusted total percentage figure to apply to the total gross earnings. If it's kept very simple and mla format when, quick you'll be more likely to do it - and/or to way to, communicate the method effectively to your partner if they are responsible for handling the financials, as often happens. Given this example, if in essay papers on abortions your first year your gross revenues (banked payments received) are say ?50,000, assuming you are VAT registered, then your tax liabilities will be (roughly): From this example you can see that setting aside 45.5% of earnings (yes it's a lot isn't it - which is why you need to anticipate it and set the money aside) would comfortably cover VAT and income tax liabilities. Best Way To Write Quickly! To be extra safe and simpler in this example you could round it up to 50%. The tax liability will obviously increase with increasing revenues - and in percentage terms too regarding personal income tax, since more earnings would be at the higher rate. You must therefore also monitor your earnings levels through the year and adjust your percentage tax contingency accordingly. As stated already above, the risk of under-estimating tax liabilities increases the more successful you are, because tax bills get bigger.
In truth you will have some costs to offset against the earnings figures above, but again for the purposes of establishing a very quick principle of saving a fixed percentage as a tax reserve until you know and can control these liabilities more accurately, the above is a very useful simple easy method of initially staying solvent and on top of your tax affairs, which are for many people the most serious source of introduction, nasty financial surprises in best an essay quickly successful start-up businesses. The above example is very simple, and is provided mainly for small start-up businesses which might otherwise neglect to de recharger la page, provide for tax liabilities. The figures and percentages are not appropriate (but the way to write broad principle of forecasting and providing funds for tax liabilities is) to apply to retail businesses for example, or businesses in which staff are employed, since these businesses carry significant costs of sales and overheads, which should be deducted from revenues before calculating profits and taxes liabilities. When Writing! Neither does the best way to write example take account of the various ways to reduce tax liabilities by reinvesting profits in christmas essay the business, writing off stock, putting money into pensions, charitable donations, etc. A third tip is - in fact it's effectively a legal requirement - to inform your relevant tax authorities as soon as possible about your new business. Preferably do this a few weeks before you actually begin trading. That way you can be fully informed of the tax situation - and your best methods of write an essay, dealing with tax, because there are usually different ways, and sometimes the differences can be worth quite a lot of la page, money. I do not go into more detail about tax here because it's a very complex subject with wide variations depending on write quickly, your own situation, for which you should seek relevant information and advice from a qualified accountant and/or the relevant tax authorities. template and structure for a feasibility study or project justification report.
First, and importantly, you need to christmas, clarify/confirm the criteria that need to be fulfilled in order to justify starting or continuing the project or group, in other words, what do the decision-makers need to see in best write an essay quickly order to approve the project or its continuation ? Then map these crucial approval criteria into the following structure. Persuasive Essay! In other words, work through the following template structure according to, and orientated as closely as you can to, the approval criteria . (These points could effectively be your feasibility study or report justification structure, and best an essay quickly, headings.) past, present and particularly future ('customer') need (for the outputs/results produced by group or project) benefits and outcomes achieved to date for what cost/investment benefits and outcomes to persuasive essay, be produced in the future resources, costs, investment , etc., required to produce future required outcomes and benefits (identify capital vs revenue costs, i.e., acquisition of way to an essay quickly, major assets and ongoing overheads) alternative methods or ways of satisfying needs, with relative cost/return (return on investment) comparisons (ie., what other ways might there be for christmas carol satisfying the need if the group or project doesn't happen or ceases?) outline strategy and financial plan , including people, aims, philosophy , etc (ideally tuned to meet the authorising power's fulfilment criteria) for proposed start or continuation of project (assuming you have a case, and assuming there is no better alternative) Keep it simple. Keep to best quickly, the facts and figures. Christmas Essay! Provide evidence. Best Write An Essay Quickly! Be clear and concise. Refer to the tips about effective writing. The History! If possible present your case in person to the decision-makers, with passion, calm confidence and best write, style.
Look at the tips on presentations, and assertiveness. tips on finding and working with business planning advisors and consultants. If you need help putting together a business plan, and if you want to get the best from the engagement, it's important to find the right person to work with, and to establish and papers, maintain a good working relationship with them. If you are great big organisation you'll probably not need to work with outsiders, and best write, if you do then you'll probably opt for a great big supplier, however there are significant benefits from working with much smaller suppliers - even single operators - and if you are a small business yourself, then this is probably the best choice anyway: to seek a good single operator, or small partnership of experts. Here are some ideas of what to look for. You'll be best finding someone who meets as much of this criteria as possible: lives close-by you so you can work face-to-face with them and get to know each other properly, and essay, so that their time is best way to efficiently used, instead of being in traffic on on stop, their way to and from way to write quickly your place is high integrity and very discreet is grown-up and got no baggage or emotional triggers - wise and persuasive smoking, mature - and it needn't be an age thing can help you see and way to write an essay quickly, decide where and how you want to take the business, rather than tell you where he/she thinks you need to go - a mentor not an instructor understands or can immediately relate to your industry sector and type of carol essay, work is experienced working with small family companies, but is also a big picture strategist and visionary (advisors who've only ever worked with big corporations can sometimes be a bit free and easy with relatively small amounts of money - you need someone with a very very practical approach to managing cash-flow, and real business realities, who've worked in situations without the protection of vast corporate bureaucracy and the lack of transparency that this often brings) is quickly triple-brained or whole-brained - mostly front-brained - (see the describe about of the english stuff on Benziger) - intuitive-creative, thinking, but also able to be personable and grounded, subject to the point below complements your own strengths and best way to write, fills the gaps and weaknesses in your collective abilities (again see the stuff on essay papers on abortions, Benziger and Jung etc) - ie., if collectively you need hard facts and best way to write an essay, figures and logic then seek people with these strengths - conversely if you are strong on all this, then seek the creative humanist ethical strengths - he/she must work with you in a balanced team - so that the team has no blind spots, and describe the history, no subjective biases in style or emphasis has two or three referees you can talk to and see evidence of past work (although if you check most of the above it will be a formality) doesn't smoke or drink too much isn't desperate for the work. As regards finding someone like this, without doubt the most reliable and quickest method is by networking introductions through trusted people. The person you seek might be three or more links away, but if it's a friend or associate of someone trusted, by someone who's trusted, by someone you trust, then probably they'll be right for you. Start by talking to people you know and asking if they know anyone, or if they know anyone who might know anyone - and take it from best way to write an essay there. The chances of finding the right person in the local business listings or directory, out of the blue and from cold, are pretty remote. Replying to adverts and marketing material from consultants is a lottery too.
You'll find someone eventually but you'll need to kiss a lot of christmas carol introduction essay, frogs first, which takes ages and best way to an essay, is not the mla format cleverest way to spend your valuable time. For something so important as business planning advice or consultancy use referrals every time. Referrals work not only way to write an essay because you get to find someone trusted, but the person you find has a reasonable assurance that you can be trusted too, you see: good suppliers are just as choosy as good clients. It works both ways. Be prepared to reward the do reflective practice person in whatever way is appropriate and fair (I'm thinking percentage share of incremental success beyond expectations - perhaps even equity share if the person is write an essay quickly really good and you'd value their on-going contribution and help). Often the mla format when writing essays best people won't ask for much money up front at all, but from best write your point of view you will attract a lot more commitment and work beyond the call of normal duty from them if you reward higher than they ask or need. Good suppliers are immensely motivated by good clients and english, lots of appreciation, even if they don't want the financial reward. Good suppliers have usually seen too many ungrateful greedy people taking them for granted and penny pinching, and best way to write an essay quickly, will tend to persuasive essay on stop smoking, sack clients like these without even telling them why, and move on to more deserving enjoyable work with people who are fair and appreciative, which is how you'll be I'm sure. Finally, when you've found the right person, always continually agree expectations and invite feedback about how the best way to write an essay relationship is working, not just how the work is going. starting your own business - or starting any new business. These are the simple rules for planning and describe of the essay, starting your own business.
The principles also apply to planning and starting a new business within an organisation for someone else. In amongst the distractions and details of new business planning, it is important to keep sight of the basic rules of new business success: Your successful new business must offer something unique that people want. Uniqueness is vital because otherwise there is no reason for customers to buy from you. Anyone can be or create a unique business proposition by thinking about it clearly. Uniqueness comes in all shapes and sizes - it's chiefly being especially good and different in a particular area, or field or sector. Uniqueness can be in a product or service, or in a trading method, or in you yourself, or any other aspect of best way to write, your business which makes what you are offering special and describe about the history english, appealing to people. You will develop your own unique offering first by identifying what people want and which nobody is providing properly.
Second you must ensure that your chosen unique offering is also an way to an essay extension of your own passion or particular expertise or strength - something you will love and enjoy being the best at - whatever it is. Every successful business is built on someone's passion. new business start-ups by older people. If you already have a career behind you, and you wonder if you've got it in you to compete and succeed in the modern world, consider this. First - you have definitely got it in you to succeed.
Experience and wisdom are fundamental building blocks of success, and essay, will be for best way to write quickly you from the moment you start looking at yourself in carol introduction this way. The reassuring wisdom that older people generally possess is write an essay quickly extremely helpful in forming trusting relationships - with customers, suppliers, partners, colleagues, etc - which are essential for good business. Added to this, as we get older we have a greater understanding of our true passions and capabilities; we know our strengths and papers on abortions, styles and tolerances. This gives older people a very special potency in business. Way To Quickly! Older people know what they are good at. They play to their strengths. Introduction Essay! They know which battles they can win, and way to write quickly, which to avoid.
Older people are also typically better at handling change and adapting to new things than younger people. Describe About Essay! This is because older people have had more experience doing just this. Adapting to change and working around things are significant capabilities in achieving new business success. If you are an older person considering starting a new business, think about the best an essay things you can do better than most other people - think about your strengths and use them. business start-ups for younger people. Younger people can be very successful starting new businesses just as much as older people can be. The essential principle of essay, playing to your strengths applies, although the implications are different for younger people compared to older people. Younger people are likely to way to write, have lots of fresh ideas. This is an advantage, so avoid people pour cold water on them.
Test your ideas on potential customers, rather than to take advice from christmas carol those people who are ready with their buckets of water. Next, get the help you need. Best Quickly! It's difficult for young people to know all the answers. You'll have the mla format essays ideas and the energy to way to an essay, make things happen, but consider the essay gaps in way to write your experience, and the things you don't enjoy doing, and about the history of the english essay, seek good quality reliable help for these things. Getting good help at what you can't do or don't want to do will enable you to put all your energy into what you are good at and what you want to spend your time doing. Young people sometimes try to write an essay quickly, force themselves to fit into roles or responsibilities that are not comfortable or natural.
This is de-stabilising and mla format when writing, stressful. Learn what you love and excel at, and focus on building success from this. Which brings us back to playing to way to write an essay, your strengths. All successful businesses (and people who become successful working for others) are based on the person using personal strengths and pursuing personal passions. Success in business is always based on doing something you love and enjoy, which is fundamentally related to your natural strengths and essay papers, unique personal potential, whatever that is.
The sooner you identify these things in yourself, the sooner will build sustainable business success. planning business success - in best way to write an essay summary. Spreadsheets, mission statements, planning templates and other process elements of new business creation and development are tools. They enable the essayez de recharger business to be properly structured, started and run. Write Quickly! They are essential of course, but in themselves they don't determine success. Business success is determined by deeper factors. Increasingly business success depends on having a solid philosophical foundation - where relevant interests, inside and outside of the organization, are balanced rather than conflicting. The bigger the business, the more widely it must consider how it relates to external interests and responsibilities - to society and essayez de recharger la page, the world at large. A business with this sort of harmony and balance built into its shape and principles at the outset has a huge advantage over a business which contains tensions and competing pressures. Within these considerations, relationships - as explained by the Psychological Contract - are crucially important in best way to write an essay quickly every business.
Businesses ultimately depend on people, and people depend on relationships. Aside from this - and without diminishing the mla format when essays significance of other vital business components such as reliability, value, quality, etc., which are necessary merely to survive at a basic level - uniqueness and passion are the remaining special ingredients for success: Uniqueness (just one word, with so many implications) - so that people will want what you offer, and best way to write an essay, Passion, so that you will enjoy being and offering your best - and so that this belief and commitment conveys to others.
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sample resume output Upon several occasions throughout your career you will need to way to write quickly provide your potential employer with important information about your background and your qualifications. The most common method to provide information to potential employers is to about english essay create a resume. A resume can create a vivid word picture of yourself. The World Wide Web (WWW) has recently became more popular, and is often considered the newest form of popular media by many people. In fact, making your resume available on the World Wide Web is comparable to an essay broadcasting it on national television during prime time hours.
The most obvious benefit you will immediately receive by persuasive smoking, making your resume available on the Web is that you will reach an unlimited number of people and best quickly, have opened new doors to audiences you would otherwise probably have never reached before. Many companies will visit college resume lists searching for potential employees. If you have your resume on paper but not on the Web, they will undoubtedly never see it. Another benefit of creating an about the history of the english electronic resume is best quickly cost. Many colleges provide space on their web server for their students' resumes free of charge. Do Reflective. Using college web servers, students can practically eliminate paper and printing costs.
Rather than performing mass mailings of your resume, you can reduce the number of printed copies you will need and reserve these for companies you are particularly interested in. Other benefits you will receive by creating an HTML resume include: the best way to write an essay, ability to describe about english provide electronic links to way to write an essay quickly your reference and previous employers as well as providing links to do reflective previous jobs or projects you have been involved with the ability to make updates immediately available ease of maintainability the way to write quickly, ability to show that you can adapt to, and christmas introduction essay, use new technology as it becomes available (a plus to way to write an essay quickly many employers) simply making your resume look more professional. By creating your resume using HTML and making it available on the World Wide Web, you will improve your chances of getting a job that best suits your interests as well as your employer's interests. Writing Your Resume in on abortions, HTML Format. CREATE YOUR RESUME ON A WORD PROCESSOR AND PRINT IT. When writing your resume, consult English books, writing guides, or take advantage of quickly, career services provided by essay on abortions, many universities. Be sure to have someone proofread and review your resume.
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By saving your resume in text form, you will be able to essay papers on abortions add HTML formatting tags more easily. Although you could save your file in other formats, saving in text format will make it easier to best write an essay quickly edit because text file format does not save any formatting information. Other file formats embed formatting information like boldface, italics, and indentations as part of the file. Essay On Abortions. When you view or edit word processor formatted files you will see formatting information that is write unreadable by describe about of the english, HTML browsers, thus you will need to delete it before you will be able to proceed. Editors allow you to change files without embedding formatting options such as boldface, italics and underscoring into the file. Many editors are available to use. Way To Write Quickly. Some of the most common are: edit on DOS machines and PCs; emacs and smoking, vi on UNIX workstations; and edit on VAX/VMS machines. You can also use your favorite word processor to open a text file. For more information on the editor you will use, consult your system administrator or read your user's manual. Which editor you should use depends upon the type of best an essay quickly, system you are using and describe the history of the english, your preference between the editors on write quickly your system.
Make sure you use an editor that you are familiar with. Mla Format When Essays. By using an way to an essay unfamiliar editor you will find yourself spending most of your time trying to learn to use the editor rather than actually creating your resume. Throughout the persuasive smoking, remainder of way to quickly, this document I will base the do reflective practice, steps on the DOS editor and a generic word processor. To open your resume, first open the editor by typing edit at a DOS prompt, or the appropriate command for write an essay the editor you intend to practice use. Next, choose the Open File option from the FILE menu. Best Way To Write. Fill in the filename you choose earlier or use the essay on stop smoking, browse feature to best write quickly locate the file.
Elements of an HTML document are denoted using HTML tags. An HTML tag usually consists of a left angle bracket ( ). Tags are also usually paired (e.g. ltP and lt/P), the first is used to identify the beginning of the element and the second (usually lt/tagname) identifies the end of the persuasive essay, element. Some tags may also contain additional information. This information should be placed inside the angle brackets. For example, to write an essay display a paragraph using full justification use ltP ALIGN=justifygt. HTML documents have a minimum requirement of tags. These tags are required by HTML browsers in order to recognize a file as a HTML file. The following is a summary of the required HTML tags: The required HTML tags must be placed in when writing, the appropriate order inside and HTML file. The following HTML is a simple example of the minimum HTML document. Using indentation can greatly improve the looks of write an essay quickly, your HTML, make it easier to read, and make it much easier to maintain.
Although indentation is essayez la page not required, you should always use it to improve your HTML. The benefits greatly outweigh the extra time it takes to write your HTML. HTML browsers ignore extra white-space therefore the indentation will not be visible when the document is way to write an essay quickly viewed using a HTML browser. Here is the previous example written using indentation to make it easier to read. ADD ADDITIONAL HTML FORMATTING TAGS AS NECESSARY. The use of persuasive, additional HTML tags will greatly enhance the best way to write quickly, appearance of your resume. Essay Papers On Abortions. HTML contains numerous tags to use, in best quickly, addition many new tags will be added in the future. I could not possibly cover every tag here. However, I will briefly describe some of the commonly used and most useful tags. For advanced options, or a more detailed list you should obtain a copy of the latest HTML reference manual. This manual can be found on the world wide web at the history english essay, http://www.sandia.gov/sci_compute/html_ref.html.
The following table contains many of the most common and most useful HTML tags. Best Way To Quickly. You can use any of these tags by simply placing the begin tag, the text to format, and the end tag directly in your HTML document. You will find it useful to view your document as you make changes. See step 9 for describe about the history instructions on how to view your current HTML document. By doing this, you will become familiar with the best way to an essay quickly, effects of the tags. In order to christmas introduction essay ensure no word processor formatting options are saved into your file you should save your resume as a text file. However, when you choose your filename you should give it the .html or .htm extension. Best Way To. To do this choose save as from the file menu. Next you should choose the text or ASCII text format from the mla format writing essays, available format list. Way To Write An Essay. Finally, type your filename in the filename input box as filename.html or filename.htm where filename is the la page, name you wish to call your file (e.g. resume.html). CREATE AND/OR ACQUIRE ANY IMAGES YOU WANT TO USE IN YOUR RESUME.
While creating images can be very fun and exciting, it is also very time consuming. There are many tools available to help you create your custom images such as Paint Shop Pro, Photoshop, Corel Draw, and MsPaint. For information on how to an essay quickly use these tools you should consult your user's manual. An alternative to creating custom images is to find a non-copyrighted image on the world wide web and papers, copy it. One method of locating useful and way to, free images is to view clipart collections available on the web such as Caboodles of christmas introduction essay, Clipart.
Another method of locating useful images is to use the Yahoo search engine and search for the image. To do this simply type image:keyword in the Yahoo's search box and click on write quickly the search button. This type of searching is very time consuming and often does not result in any useful images. If you are unable to create or locate the image you desire and feel that your resume would be incomplete without it, you should consider hiring a Graphics Artist to create the image for you. Although images can improve the appearance of your resume, you should use them sparingly. Often the quality of your resume decreases proportionally with an increase in the number of do reflective practice, images you add. Any graphics you use (except for a background) should be relatively small in size. Most web developers agree that large images take longer to load and will in turn drive impatient viewers away from your page. In addition, you should keep the content of your images on a professional level unless the image directly relates to way to quickly your job qualification.
For example it is acceptable to have cartoons you've created on your resume if you're applying as a cartoonist. However, you should consider placing any such images on on abortions a second page and creating a link to it. ADD HTML IMAGE TAGS AS NECESSARY FOR EACH OF THE IMAGES YOU PLAN TO USE IN YOUR RESUME, AND SAVE YOUR RESUME (SEE STEP 6). To insert an image into your HTML resume open your resume in write an essay quickly, your editor, then use the ltIMG SRCgt tag to specify the location and filename of your image. For example, to essay display an image called computer.gif that is 32x45 in size, use the following tag: ltIMG SRC=directory/computer.gif ALT=Computer WIDTH=32 HEIGHT=45 BORDER=0gt. All images should be in the .GIF or .JPG file format. If you see a gray box with three small dots in best write an essay, it rather than your image, then the browser was unable to load your image. Possible causes of this problem are: you used an incompatible file format, the image does not exist, you did not specify the correct filename or had a typographical error in the directory/filename, or the file permissions were set incorrectly (UNIX workstations require that you set the essay, file permissions of an image to 770. See your system administrator or consult a UNIX reference manual for best way to write help with setting file permissions).
Be sure to save your resume after you make any changes. OPEN YOUR HTML RESUME IN A HTML BROWSER. Open your HTML browser by clicking on its Windows Icon, or by essayez de recharger, typing its execution command at the command prompt. There are many browsers available for use such as Netscape, Microsoft Explorer, and ICOMM. Consult your user's manual for help with using your HTML browser. Open your resume by clicking on the Open File option on the File menu.
Next, type the filename you choose earlier in the filename input box or using the browse feature to locate the best write an essay quickly, file, then click on the ok button. Your resume should be displayed in the browser window. Viewing your resume in an HTML browser is an excellent way to ensure the content of your resume. REPEAT STEPS 5 THROUGH 9 UNTIL YOU ARE SATISFIED WITH THE APPEARANCE OF YOUR RESUME. After reviewing your resume in an HTML browser, you should revisit steps 5 through 9 above and make any necessary changes. Once you are familiar with the process of creating a HTML document, most of these steps can be performed as necessary in any order. Papers. You should get your resume to a point that you are satisfied with before preceding. In order to ensure that you have not made any mistakes in the uniform resource locator (URL) addresses, you should click on each of the links you've created using your HTML browser. Links that do not work are nicknamed broken links.
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Visit the URL your web provider supplies to insure it was installed properly. You should always respond to potential employers that contact you as soon as possible. In addition you should always mail a paper copy of your resume to any potential employers. By showing sincere interest, you will increase an employer's impression. The Source For Java Development. Way To Write An Essay Quickly. Java Report . March/April 1996.
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A pilot study was conducted among 18-25 year olds regarding their perceptions and experiences with Estee Lauder in best way to write an essay quickly, order to develop a more in-depth analysis of Estee Lauder’s customer base amongst young Australian females. Competitor Analysis required thorough research into the strategies and positions of Estee Lauder competitors in papers, the market place. Major competitors included Loreal and Revlon, their strengths and weaknesses were identified and best way to an essay quickly, will be considered during the development of Estee Lauders new positioning strategy. Although a company has little or no control over their external environment an effective marketing communication strategy will anticipate such conditions and respond to them sufficiently. Estee Lauder needs to consider socio-cultural forces such as consumers increasing concern regarding animal testing among other environmental and social issues. They must also be aware of the adverse affects on the IMC program that will occur if any social expectation are breached or if any legal or political regulations are breached.
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These include MAC, Clinique, Stilla, Aveda and Bobbi Brown. This situation analysis will focus on Estee Lauder as a consumer brand and not the EL Companies empire as a whole (see appendix 1). Today, Estee Lauder has a solid customer base in many countries including the USA, UK, Asia and christmas carol introduction, Europe. Estee Lauder’s and Clinique’s combined sales made up 40% of the best way to write an essay total cosmetics market share, with Lancome (owned by competitor L’Oreal) holding the third largest market share, with 13% of the cosmetics market (Bittar, 2002, p.29). Over the past five years, Estee Lauder’s sales have slowed, allowing for Clinique, Estee Lauder’s sister brand to gain market share, replacing them as number one brand in department store sales (Bittar,2002,p.29). Currently Estee Lauder’s primary objective is reposition themselves as the consumers first choice for christmas carol cosmetics. Best An Essay. In order to achieve this objective Estee Lauder need to analyse current marketing efforts and identify opportunities for further expansions that will increase and improve the reputable Estee Lauder brand. Estee Lauder’s prices are at the higher end of the price scale within the carol essay cosmetics market. Write Quickly. This is papers on abortions, consistent with many of Estee Lauder’s direct competitors namely Lancome and Dior along with other subsidiary brands including MAC and Stilla. Their prices are set 20-35% above the price points of Clinique products.
Current RRP prices for way to write quickly various Estee Lauder products can be found in appendix 2. Review of Firm’s previous promotional programs. o Advertising – Print media is the current primary advertising medium for christmas Estee Lauder. An Essay Quickly. Some of the main channels include fashion and lifestyle magazines such as Harper’s Bazaar, Vogue, In Style, Marie Claire, Cleo and Cosmopolitan. These magazines are targeted toward females with various lifestyles and levels of disposable income however they are all image conscious and is appealing to Roy Morgan’s visible achievement segment and those who aspire to be part of this group (Mindset, 1998) (See appendix 3). Estee Lauder has been featuring Liz Hurley as the face of papers their cosmetics for the past seven years and best way to an essay quickly, has proven successful in endorsing their prestigious brand of writing cosmetics, fragrances and skin-care, (Bittar, 2002).
Estee Lauder’s current models infuse “the brand with energy, vitality and modernity” and aiming to way to write an essay quickly, “connect the brand with consumers” (Staff Report, 2003). Last financial year, EL companies allocated $US56 million to advertising to practice, promote the core Estee Lauder brand. This figure has been consistent over the past five years and is the largest advertising figure of any EL Company. o Internet – Estee Lauder have not utilised the internet within the Australian marketplace. Best Write An Essay Quickly. Their current website is targeted towards the U.S, European and Asian markets. It does not provide Australian consumers with a customised information source regarding available products and new company developments. o Sales Promotion – Estee lauder endorses its distributer such as Myer and David Jones with promotional gift packs as an incentive to spend as certain amount of money or buy a specific product. They uphold their prestigious image by seldom discounting their products. Sampling promotion has also been used successfully to do reflective practice, promote new products and allow consumers to experience the product first hand, without having to commit to a purchase.However, this has not been successfully used for Estee Lauder’s recent release of “Pure Colour” range of eyeshadows and write quickly, lip gloss’s. Pilot research conducted found although this new range is targeted towards the younger market, it is still not being recognised as the do reflective practice brand of choice for 17-25 year olds (see appendix 4 5). o Personal Selling – All Estee Lauder sales consultant are specifically trained and have high levels of product knowledge.
Cosmetics is a high involvement purchase and therefore requires consultants to have an in depth knowledge of all products offered by Estee Lauder. o Direct Marketing – Currently Estee Lauder are not using the internet for direct marketing sufficiently. Department stores often send promotional brochures to opt in best way to write an essay quickly, mailing list clients if new products are released or special offers are available. Assessment of relative strengths and weaknesses of product and brand. Estee Lauder as a brand. – High brand awareness. – High brand recall. – High perceived quality.
– High Brand Equity. – Good customer service. – Perceived as prestigious brand. – Communication Strategy not in line with target market. – Price of products too high to allow for on stop smoking repositioning into young market. – Brand perceived as “too old” for target market.
– Products not designed for younger market (i.e. anti-ageing moisturisers) – Package design for mainstream product lines not innovative and modern, sending conflicting messages and confusing consumers. – Possible expansion into way to an essay younger mass markets. – Ability to pursue an online strategy to enhance their marketing communications by introducing online catalogues and christmas carol, creating a direct marketing database. – Ability to write an essay, establish themselves as the persuasive smoking leading cosmetics brand in other markets including Australia, specifically targeting 20-30’s market and the youth segment. – Creation of new communication strategy to best way to an essay quickly, build upon essayez de recharger la page, existing brand strengths and reputation. – Opportunities for co-branding to reach untapped markets. – Losing existing customer base i.e. Best Write An Essay Quickly. older market due to on stop smoking, new market direction. – Possible confusion for consumers regarding mixed promotional messages targeting the young and best way to quickly, older market i.e. strategies are not integrated.
– Losing market share. – Deterioration of perceived brand quality and prestige due to changing the promotional strategies to suit the younger market. – Potential loss of practice essay revenue as a result of decreasing product prices to attract the younger customers. As Estee Lauder redirects their focus from the way to write an essay older aged females to those in describe about of the essay, a younger age bracket, they encounter a different group of competitors. Best Way To. These competitors operate in the mass market of cosmetics and skin care. Each brand is continually challenged to apply a successful integrated marketing plan so as to describe about of the english, maintain and/or increase their share of the market thus creating a high level of competition for Estee Lauder. Revlon and Loreal Paris are both mid-range cosmetics brands that represent Estee Lauder’s biggest threats. Way To Write An Essay Quickly. They are direct competitors of the traditional EL Company brand as the quality, price and packaging of their products are more appealing to the younger market. Recent annual 2000 figures showed Revlon making $1,491,600,000 alone in cosmetics sales and do reflective practice essay, Loreal with $12,051,000,000 from cosmetic and skin-care sales combined (http://www.sharelearn.com/520samp.html). Estee Lauder presently generates $2,700,000,000 in the prestige market, and can largely be attributed to a higher gross margin in retail prices (http://www.myneweconomy.com/articles/020703/estee.htm). Estee Lauder’s indirect competitors or product substitutes consist only in skin-care and not in cosmetics.
Face-moisturizers and cleansing products are not yet specifically designed or even targeted towards younger women and appear to still target mature-age women. In which case, Loreal Paris’ offering of skin-care products specifically designed to nourish the skin of young women, offers a substitute for those products not catered for way to an essay quickly by Estee Lauder. Message and Media Strategies used by Competitors. Evidently, Estee Lauder’s primary competitor is Loreal Paris because both are competing for leading positions in essay, the skin-care and cosmetics market. The Loreal Paris brand was developed for infiltration into the mass market and targets young females who desire high-quality, innovative and fashion-forward beauty products at affordable prices (http://www.lorealparisusa.com/frames.asp#aboutloreal/page_a.asp). Their promotional campaign ‘Because I’m worth it’ (http://www.lorealparisusa.com/frames.asp#aboutloreal/page_a.asp), has proven to be a success in terms of their efforts to communicate a modern and self-confident message to their target audience. They have used a number of way to an essay international spokespersons including Andie McDowell, Laetitia Casta, Heather Locklear, Vanessa Williams, Virginie Ledoyen, and on stop smoking, Milla Jovovich (http://www.lorealparisusa.com/frames.asp#aboutloreal/page_a.asp), all famous actors and best way to write an essay quickly, models, to endorse the quality of Loreal Paris products and give young females an image to aspire to. About English Essay. Using a range of international faces allows Loreal Paris to target the way to write quickly cultural youth market because it promotes a wide cosmetics range suiting any skin colour and image. This allows them to expand their target market and practice, remain competitive. Revlon also has a similar marketing approach as Loreal Paris. Their corporate strategy aims to offer young women a sense of ‘glamour, excitement and way to an essay quickly, innovation’ (http://www.revlon.com/corporate/corp_ca_history.asp) when using these cosmetics.
They have recently launched their new face for the Revlon brand ‘Halle Berry’ a famous U.S. actor, whom exerts an independent, confident and sexy young image for mla format writing women of today. Best Way To An Essay Quickly. By using this one spokesperson, they have created a unique identity for the brand and encourages the younger market to use the about the history english essay Revlon products so they can be perceived in best write quickly, the same way. This consistent image associated with the brand gives consumers an easy product recall whenever they see her in movies, billboards, magazines and other channels of advertising. Key Benefits of Competitors and their Positioning Relative to Estee Lauder’s. – has established its brand name in practice, the market place since 1907 and therefore high brand awareness. – large budget committed to RD and ability to be on the edge of way to write cosmetic technology. – have been targeting the younger mass market for years and are therefore trusted in their quality of beauty products and known to sell at affordable prices. – is the global cosmetics leader with 16.8% market share. – product offering is extended to hair colouring, cosmetics, skin care and styling aids thereby enhancing brand recognition. – has established its brand name in do reflective essay, the market place since 1932.
– have been targeting the younger mass market for years and write quickly, are therefore trusted in their quality of introduction essay beauty products and known to sell at write, affordable prices. – ranks 4th in de recharger la page, the top ten global cosmetics leaders with 7.1% market share. – product offering extends to personal care (eg. Way To An Essay. Nail polish), fragrances, cosmetics thereby enhancing brand equity. – has the opportunity to penetrate the youth mass market with years of marketing and operating expertise in the cosmetics industry. – is currently ranked 2nd global cosmetics leader. – extensive economic resources to mla format writing essays, conduct RD.
– has economies of way to write an essay scale because of the size of its pre-existing operation. – trusted as a prestigious quality brand. – family controlled enterprise allows for consistency in marketing and management decisions although no evidence to support this observation. Cosmetics is a luxury product and involves a high level of involvement from the consumer (Schiffman et al, 2001). When purchasing cosmetics and skincare, consumers want to be sure that the do reflective products they are purchasing are safe and way to, will not harm their skin . Estee Lauder has identified this need and persuasive, has catered for this by decreasing the risk involved when purchasing cosmetics at pre-purchase, purchase and post-purchase stage.
Experience at Point of Purchase. Estee Lauder Australia is the third country to undergo dramatic transformations in the appearance of their counters in department stores (King, 2003). The new counters are brightly coloured and have interactive displays, which allows passers by to best way to, test products at their own discretion without having to consult Estee Lauder staff. However should assistance be required with any of the products, there are always friendly, knowledgeable staff to assist potential customers. All consultants are thoroughly trained and writing, have extensive knowledge about all product lines. This professionalism enhances to the consumer’s experience of best an essay Estee Lauder at the point of purchase as they learn more about essayez specific products and their skin type as well. The revitalised counters are a real feature now as they are by far the brightest and most elaborate in major department stores (namely Myer/Grace Bros and David Jones) in comparison to any of its direct or indirect competitors and best an essay, creates a salon like experience for the consumer (Gold Coast Bulletin, 2003). Buyer Roles and Cosmetics.
Unlike products such as fragrances where the do reflective essay buyer is not the user, the way to write majority of the time, cosmetics buyers are the users of the about the history essay product. Although, this does differ around increased purchase periods such as Christmas, Easter, Valentine’s Day and Mother’s Day when the way to buyer (i.e. husbands and boyfriends) are not the end users of the cosmetics. Estee Lauder has identified this and designed their promotional activity accordingly. Papers On Abortions. All advertising (predominantly instore promotion and print media) features young attractive women, that many purchasing the best way to write an essay quickly product would see as an aspirational figure. The more youthful Carolyn Murphy featured in the current advertisements provides the younger market that Estee Lauder is de recharger, currently trying to best way to, conquer, a face that they can relate to (as opposed to Elizabeth Hurley, who Estee Lauder felt was too old for the younger market).
Perception of Estee Lauder. The perception of Estee Lauder amongst younger people is that it is a brand for “older people” (The Nation, 2003). This perception of the brand will clearly take an extended period of time to change, however with the essayez de recharger la page current steps undertaken by Estee Lauder, they are well on best write quickly their way to turning this around (see appendix 7 for Kapferer analysis of perception of Estee Lauder). As the pilot research conducted depicted, Estee Lauder’s products are priced too highly for do reflective practice the younger market to purchase. If they do wish to write an essay quickly, conquer this market successfully, they will have to consider pricing options on certain product ranges to make it more affordable to the target market (See appendix 8). Whilst Estee Lauder is priced too highly for people in this age bracket, they still view the brand as fashionable, as results of the pilot research study concluded (see appendix 9). In recent years consumers have developed a heightened awareness of essay social and environmental conditions such as animal testing. Many consumers hold strong views towards animal testing and do not want to buy products that have caused animal suffering. Consequently consumers often want to acquire company information regarding animal testing before they buy the product, many cosmetic companies including Estee Lauder shy away from this controversial topic and way to write an essay quickly, provide confusing and ambiguous statements regarding the topic as they are guilty of on stop smoking continuing animal testing but wish to avoid public opposition (http://www.buav.org/pdfs/cosmetic_experiments_-_bluf.pdf).
As well as being environmentally friendly consumers expect their brands to be socially responsible and to way to quickly, give back to the community. This force gives Estee Lauder the opportunity to sponsor charities that are important to their target market. Carol Introduction. Any sponsorship should form an integral part of best way to write Estee Lauder’s IMC to promote the brand as being socially aware and responsible.. Describe The History Of The. If a customer perceives a brand as being socially irresponsible they will often remove the brand from their evoked set and not even consider them in any of their future purchase decisions. There are many political and legal obligations that Australian cosmetic companies must comply with in order to protect consumers. “The public has the very reasonable expectation that cosmetics should be safe to use as directed on the label and as people would normally expect to use such products” (www.ASCC.com.au). All cosmetic companies selling their products within Australia must comply with all Australian Safety Regulations. Best Way To Write An Essay Quickly. Cosmetic companies must also comply with the Trades Practices Act among other regulations and legislation regarding product safety and when writing essays, ingredients (www.ascc.com.au). These rules and regulations have enormous implications for Estee Lauder and other cosmetic companies in Australia.
It is imperative that these regulations are followed as court action can be seriously detrimental to the company financially. Further more, bad publicity as a consequence of not following such regulations can cause irreversible damage in terms of the reputation of the brand. Due to technological advancements there is a lot more information available to the consumers regarding the safety and effectiveness of cosmetic products and the ingredients within them. Due to the amount of best way to write quickly scientific information and studies available to them, consumers have developed a very sceptical attitude towards cosmetic brands and do reflective practice, their products. The implication for this is that Estee Lauder must provide consumers with as much information and as much proof regarding product effectiveness as possible in order to facilitate the buying decision process. Technology has also worked in favour of Estee Lauder as they have been able use technology to create new innovative products in attempt to gain competitive advantage. Changes on the economy could also have a strong impact on cosmetic sales. Cosmetics are categorised as a luxury item so when the economy is down and consumers have less buying power cosmetics would be among the first product categories to suffer. After the events of September 11 sales dropped to a virtual standstill resulting in the worst holdiay season for American retailers in best way to write, years (Bittar,2002). Essay. However currently Australian retail sales has experienced strong growth since May 2003 (www.abs.com.au) (See Appendix 10). In 1998-99 $4.1 billion was spent on cosmetics, perfumes and toiletries (www.abs.com.au).
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